Job Summary

Allina Health is a not-for-profit health system that cares for individuals, families and communities throughout Minnesota and western Wisconsin. If you value putting patients first, consider a career at Allina Health. Our mission is to provide exceptional care as we prevent illness, restore health and provide comfort to all who entrust us with their care. This includes you and your loved ones. We are committed to providing whole person care, investing in your well-being, and enriching your career.

Key Position Details

• 1.0 FTE (80 hours per two-week pay period)
• 8-hour day shift
• Occasional weekend rotation
• Remote position; must reside within commuting distance of Allina Commons, Minneapolis MN

Job Description

Responsible for bringing the corporate brand to life through creative and inspirational copywriting. They will translate the exceptional work we do to create engaging, sharable and searchable content for our audiences with a focus on acquiring and retaining patients. This role will spend 80% of their time copywriting and 20% on content strategy, working closely with our digital teams to optimize our websites, social media and shareable content. Produces guides, templates and research that appeal to our target markets, working closely with internal and external thought leaders and subject matter experts. Leads content planning, messaging and branding initiatives, content creation and delivery. This includes driving content across multiple platforms and formats to drive awareness, engagement, leads and retention. In addition, your copy should be curated to serve multiple diverse audiences in different life stages, races, interest groups and more.

Principle Responsibilities

• Creates content that can cascaded numerous deliverables an channels including print and digital channels, webinars, executive presentations, email series and other advertising deliverables.
• Presents work to internal customers.
• Works directly with key leaders, physicians and subject matter experts.
• Ensures content is on brief, aligned with best practices and brand standards.
• Manages and maintains editorial plans, calendars and content.
• Acts as an expert for existing and emerging trends for our audience and channels.
• Assists in the development of customer journeys and personas.
• Plays a key role in the creative brief process with the ability to understand and translate marketing, strategic briefs and customer research into engaging creative concepts that support business objectives and goals.
• Leads the copywriting concepting process.
• Pitches work to internal and external stakeholders.
• Supports and mentors junior members of the content team.
• Demonstrated ability to coach and cross train other team members in emerging trends and content marketing principles.
• Understands and champions brand standards and takes a lead role in the ongoing development and enhancement of the brand with a specific focus on brand voice.
• Manages and maintains the style guide, message maps and brand standards.
• Monitors brand application on individual and team projects to ensure consistency across all channels of communication.
• Reinforces user-centered best practices and serves as a mentor for the team.
• Provides best practice guidance and training to internal and external partners for effective visual design to raise the bar for the organizations brand identity.
• Other duties as assigned.

Required Qualifications

• Bachelor's degree in art, design, advertising or similar
• 5+ years of experience as a B2C content writer, copywriter or similar
• 2+ years of experience in content strategy

Preferred Qualifications

• Master's degree

Physical Demands

Light Work: Lifting weight up to 20 lbs. occasionally, up to 10 lbs. frequently

Pay Range

Pay Range: $35.61 to $48.81 per hour. The pay described reflects the base hiring pay range. Your starting rate would depend on a variety of factors including, but not limited to, your experience, education, and the union agreement (if applicable). Shift, weekend and/or other differentials may be available to increase your pay rate for certain shifts or work. Allina Health is committed to adhering with all applicable local, state and federal minimum wage requirements.

Benefit Summary

Allina Health believes the best way to provide safe and compassionate care for our patients is by nurturing the passion of those who care for them. That’s why we devote extraordinary resources to help you grow and thrive — not only as a professional but also as a whole person. When you join our team, you have access to a wealth of valuable employee benefits that support the total well-being — mind, body, spirit and community — of you and your family members.

Allina Health is all in on your well-being. Because well-being means something different to everyone, our award-winning program provides you with the resources you need to help you navigate your personal journey. This includes well-being dollars, dedicated well-being navigators, and many programs, activities, articles, videos, personal coaching and tools to support you on your journey.

We are focused on creating an inclusive workplace so everyone can see themselves as part of our care team. Our care teams are as diverse as the communities we serve and proud to be contributing to the mission of a leading health care organization. Our pioneering approach to well-being helps every member of our care team feel a deep sense of connection and joy in their work.

Benefits include:

• Medical/Dental
• PTO/Time Away
• Retirement Savings Plans
• Life Insurance
• Short-term/Long-term Disability
• Voluntary Benefits (vision, legal, critical illness)
• Tuition Reimbursement or Continuing Medical Education as applicable
• Student Loan Support Benefits to navigate the Federal Public Service Loan Forgiveness Program

Allina Health is a 501(c)(3) eligible employer. *Benefit eligibility/offerings are determined by FTE and if you are represented by a union.