Contract digital marketer

ATC Healthcare Services is a leader in healthcare staffing and franchising. We are seeking a flexible results-driven, creative, and tech/digitally savvy Contract Digital Marketer to support digital marketing initiatives across our healthcare services and in-home care franchise brands. This individual will help support the continuity of corporate and network social media channels (via SOCi), make minor updates to brand website content, and contribute to performance optimization of digital media and SEO campaigns.

The ideal candidate combines strong digital marketing expertise with hands-on execution skills across paid media, email marketing, search engine optimization (SEO), social media, website optimization, and marketing analytics. This contractor will work collaboratively with internal marketing and our external agency teams to support business growth.

Key Responsibilities

Website, SEO & Content Marketing

• Optimize website content and structure to improve search visibility, organic traffic, and user experience.
• Conduct keyword research and implement on-page SEO best practices.
• Support the development and promotion of blog posts, landing pages, eBooks, case studies, email content, and other digital assets.
• Identify opportunities to improve website performance, content engagement, and lead conversion.

Social Media & Email Marketing

• Support marketing automation initiatives, audience segmentation, and campaign personalization using HubSpot sequences and workflow automation.
• Ensure all digital communications maintain consistent brand messaging and visual identity. Monitor review responses and post comments.

Analytics, Reporting & Optimization

• Track and analyze digital campaign performance using tools such as Google Analytics, Google Ads reporting, social media analytics, and CRM dashboards.
• Assist in preparing performance reports and HubSpot dashboards outlining campaign results, lead generation metrics, spending, and recommendations.
• Conduct A/B testing of advertisements, landing pages, email subject lines, and calls to action.
• Make data-driven recommendations to improve return on advertising spend, marketing efficiency, and overall campaign effectiveness.

Collaboration & Project Management

• Manage multiple tasks and deadlines while maintaining high standards for accuracy, quality, and brand consistency.
• Provide recommendations for new marketing channels, tools, and tactics that support organizational growth.

Qualifications & Experience

• 5+ years of hands-on digital marketing experience, preferably in lead generation in the healthcare, franchising, or staffing industries.
• Demonstrated experience managing paid digital advertising campaigns and generating measurable marketing results.
• Working knowledge of SEO, SEM, email marketing, social media marketing, and website optimization.
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation or CRM platforms.
• Familiarity with HubSpot or a similar CRM and marketing automation platform strongly preferred.
• Familiarity with SOCi or other social media aggregators preferred.
• Articulate with strong oral/written communication skills, organized, and project management skills.
• Ability to work independently, manage competing priorities, and deliver projects on schedule.
• Experience working with multiple brands, audiences, or marketing campaigns simultaneously is a plus.

Engagement Structure

This is a contract position offering flexibility and the opportunity to work with an established organization focused on healthcare services and franchise growth. The contractor will collaborate with internal stakeholders and key vendors to support as needed.

The scope of work, hours, contract duration, compensation, and deliverables will be established based on the organization's needs and the contractor's experience.

Ideal Candidate

The ideal candidate is a proactive, results-oriented digital marketer who can move comfortably between priorities. You understand how to manage campaigns across multiple channels and use performance data to continually improve results. You are resourceful, organized, and happy working in a fast-paced environment with multiple business priorities. You are willing to jump in and help where needed and driven to provide best practice suggestions.

Contract is ongoing 20-30 hours weekly, may vary

We are Equal Opportunity Employer