Content marketing manager

SEPA is seeking a highly collaborative, strategic, and impact-driven Content Marketing Manager to translate SEPA’s complex technical research, datasets, and programmatic and educational initiatives into compelling content for external audiences and stakeholders. This role serves as a marketing partner to our Research & Industry Strategy (R&IS) team, ensuring our research initiatives provide both impact to the wider energy ecosystem, as well as value to our current and future members.

This Marketing Manager will write original copy and collaborate with contract and internal creatives on new and innovative ways to elevate SEPA’s voice as an agenda-setting authority in the energy conversation, including video, animations, and other interactive content. This position reports to the Director, Marketing Strategy & Engagement and works closely with the Marketing team, External Communications team, and our internal subject matter experts to ensure all communications align with SEPA’s master narrative and messaging priorities.

Responsibilities and Key Impact Areas

Campaign Launch Strategy & Research Content Creation

Engage with the Research & Industry Strategy (R&IS) team during project ideation to gain early visibility into research drafts, datasets, and launch timelines, guiding technical initiatives into integrated marketing campaigns. Collaborate with the Research & Industry Strategy team to translate complex research and dataset findings into engaging, scroll-stopping copy for executive summaries, blogs, email sequences, feature web pages and other content. Write, edit, and refine external-facing content, including executive summaries, blogs, and landing page content for flagship research reports and briefs, translating complex industry concepts into clear, value-driven language that aligns with SEPA's organizational voice and brand guidelines.

Collaborate with the broader External Communications team to identify prominent news-cycle topics within upcoming research that can be leveraged for proactive media pitches, blog posts, digital commentary, and thought leadership, ensuring a unified voice across marketing and communications efforts.

Multimedia Storytelling & Creative Production

Write scripts, design thematic concepts, and direct production workflows for short-form expert videos, motion graphics, and interactive online visual galleries that bring SEPA’s research narratives and SEPA Academy offerings to life. Manage, review, and direct the creative production schedules of external freelancers, including graphic designers, videographers, and animators to elevate SEPA’s digital brand presence. Partner with the Social Media Manager and Digital Marketing Manager to co-create engaging content needed to fuel multi-channel digital campaigns.

Co-Branded Research Partner Marketing

Develop and execute compelling multi-channel promotional plans to grow audience participation, build awareness, and drive enrollment for SEPA working groups and master classes, and other online learning offerings. Act as the primary marketing point of contact and project manager for high-profile, co-branded initiatives with external partner organizations. Coordinate joint marketing workflows and shared asset toolkits with external co-branded partner organizations to maximize the collective reach of joint programs.

Qualifications

5+ years of progressive professional experience in content marketing, brand communications, public sector or association marketing, product marketing, or partner marketing. Exceptional copywriting, editing and storytelling skills, with a proven ability to translate complex, technical data or regulatory concepts into engaging content across written and visual mediums. Hands-on experience directing or storyboarding new content formats, including short-form video, motion graphics, or visual layouts, while managing external creative contractors (designers/videographers). Experience working alongside technical subject matter experts, researchers, or analysts is a plus. Exceptional collaborative communication and interpersonal skills, with a proven track record of acting as an approachable, effective internal partner across complex, cross-functional divisions. Familiarity with project management platforms and the ability to balance multiple campaign timelines simultaneously in a deadline-driven environment. Experience with Monday.com is a plus. Passion for clean energy or experience in the energy industry is a plus.

About SEPA

The Smart Electric Power Alliance (SEPA) is a 501(c)(3) nonprofit dedicated to accelerating the transformation of the electric power system so that it delivers clean, affordable, and resilient energy for all. We work at the intersection of technology, policy, and programs, convening utilities, regulators, policymakers, technology providers, and advocates around the hardest questions of the energy transition. Nearly 1,000 member organizations turn to SEPA for trusted analysis, thought leadership, and the kind of neutral, collaborative space that is hard to find anywhere else in this industry.

Guided by our 2025 to 2030 Strategic Plan, our work centers on three priorities: Grid: Strengthening and modernizing the distribution grid so that it is more flexible, resilient, and equitable. Growth: Enabling utilities and partners to meet rising demand cleanly, efficiently, and affordably. Globe: Sharing best practices and innovations from across the country and around the world so that progress moves faster everywhere.

Our Culture

Culture at SEPA is not something we declare. It is something our people built. Our five values came directly from staff, shaped by in-person staff retreats, employee surveys, our employee-led People & Culture Council and working sessions across the organization. They describe how we actually operate: Serve with Excellence. We hold a high bar for the work our members rely on, and we hold it for one another. Build Trust Through Transparency. We share context early, explain our reasoning, and say the harder thing when it matters. Act with Courage. We take on the questions the industry has not solved yet, and we are willing to be first. Own It Together. We carry the work across functions, and we share both the credit and the accountability. Include and Belong. We build a workplace where people from every background can contribute fully and grow, because better decisions come from a wider set of perspectives. If you want to do work that shapes the future of the energy system, alongside colleagues who are deeply committed to both the mission and each other, you will find a home here.

ADA Requirements and Disclaimer

This position description generally indicates the nature and levels of work, knowledge, skills, abilities and other essential functions as covered under the Americans with Disabilities Act expected of an incumbent. This role requires the ability to use standard office equipment and learn new software applications as necessary. This is a largely sedentary role; however, some traveling may be required. This position description is not designed to cover a comprehensive listing of activities, duties or responsibilities required of an incumbent. An incumbent may be asked to perform other duties as required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.