Channel partner sales consultant – peo / hc

About the Role

We are seeking an experienced PEO sales professional to drive new business through a combination of channel partner development and direct hunting. This is a true new-logo sales role. Approximately 50% of the role is focused on developing referral and channel partner relationships, while the other 50% is focused on directly prospecting, developing, and closing new business. The ideal candidate has a proven record of success selling PEO, HCM, payroll, HR, benefits, or workforce solutions to business owners and C-suite decision makers. We are particularly interested in experienced PEO sales professionals who have built strong professional networks, developed referral relationships, consistently achieved sales goals, and can demonstrate a history of winning new business. Important: This is NOT an Account Management Role There is no existing book of business and no primary account-management responsibility.

You will be expected to:

• Build new relationships
• Develop referral partners
• Generate opportunities
• Hunt for new logos
• Conduct executive-level discovery
• Present solutions
• Negotiate
• Close new business
• Build and maintain a productive channel network

What You'll Do

Channel Partner Development – Approximately 50%

• Develop and maintain relationships with brokers, referral sources, centers of influence, professional networks, and other strategic partners.
• Identify high-value referral partners capable of generating qualified PEO/HCM opportunities.
• Build mutually beneficial relationships that create a consistent flow of new business opportunities.
• Educate channel partners on the company's PEO, HCM, payroll, benefits, HR, and compliance solutions.
• Develop partner-specific strategies to generate referrals and new-logo opportunities.
• Conduct regular partner outreach, meetings, networking, follow-up, and relationship development.
• Leverage professional networks and industry relationships to create qualified introductions.
• Strengthen relationships with business owners, executives, brokers, advisors, and other centers of influence.

Direct New Business Development – Approximately 50%

• Prospect directly for new business within assigned markets and territories.
• Identify, qualify, and develop new-logo opportunities.
• Conduct discovery meetings with business owners, Presidents, CEOs, CFOs, HR leaders, and other C-suite stakeholders.
• Understand business challenges related to payroll, HR, employee benefits, compliance, workforce management, and related services.
• Present consultative PEO/HCM solutions based on the prospect's business needs.
• Develop proposals and business cases that clearly communicate value.
• Negotiate pricing, scope, and service terms.
• Own the sales process from prospecting through close.
• Consistently achieve assigned sales quotas and new-business objectives.
• Maintain accurate pipeline activity and forecasts in CRM.

What We are Looking For

Required / Must-Have Qualifications

• PEO Sales Experience
• Demonstrated professional experience selling PEO solutions.
• Strong understanding of the PEO sales process and competitive landscape.
• Experience selling to small and mid-sized businesses is highly relevant.

• New Business / Hunting
• Proven experience acquiring new logos.
• Comfortable with proactive prospecting and creating opportunities rather than relying on inbound leads.
• Demonstrated ability to manage a sales cycle from initial prospecting through close.
• This position does not provide an existing book of business.

• Channel / Referral Development
• Demonstrated experience developing referral sources, channel partners, brokers, centers of influence, or strategic business relationships.
• Ability to build a network that consistently produces qualified opportunities.

• Proven Sales Performance
• Candidates should be able to demonstrate a history of sales success, such as:
• Consistent quota attainment
• 100%+ quota achievement
• Presidents Club
• Chairman's Club
• Top-performer recognition
• Sales awards
• New-business production
• Other measurable sales accomplishments

• Professional Network
• Established professional network within the candidate's market or industry.
• Strong relationship-building capabilities.
• A substantial professional network is highly valued; a strong LinkedIn network is a positive indicator but is not the sole measure of networking ability.

• Executive Presence
• Comfortable engaging with CEOs, Presidents, CFOs, HR executives, and other senior decision makers.
• Strong sales EQ and interpersonal awareness.
• Ability to influence C-suite stakeholders.
• Strong consultative selling and discovery skills.
• Professional, credible, and confident presentation style.

• Career Stability
• Demonstrated stable employment history.
• Consistent progression and performance are strongly preferred.
• Frequent job changes without clear progression or business rationale are not preferred.