Ad operations analyst

Babylist is seeking an Ad Operations Specialist to launch ads across owned and offsite channels including email, social media, influencer sponsorships, podcasts, and emerging advertising platforms. Attention to detail, communication, documentation Babylist is seeking an Ad Operations Specialist to manage direct media campaigns across a suite of advertising products, and oversee the CRM system. You are excited about rolling up your sleeves to directly manage campaigns and dig into the data behind them. Ultimate success in this role is running high-performing campaigns, efficiently managing tasks, and pulling accurate and detailed reporting. You will collaborate primarily with the Partnerships Team, while working cross-functionally with Design, Growth Marketing, Content/Editorial, and Finance/Accounting. This role will report to the Director of Revenue Operations.

Who You Are

35 years of experience in ad operations and inventory management, with a track record of supporting revenue growth. Highly organized and detail-oriented, able to manage multiple channels, deadlines, and stakeholders. Strong analytical skills with experience in ad ops and analytics tools (e.g., NetSuite, GA, Excel, Sigma, Looker, Indicative). This individual will own campaign execution from setup through reporting, ensuring successful delivery, optimization, pacing, and revenue generation. The person will partner closely with Partnerships, Media Strategy, CRM, Brand, Affiliate, Editorial, and Finance teams to support sponsored advertising products and expand Babylist's monetization offerings.

Responsibilities

1. Media / Ad Operations (Campaign trafficking/Campaign execution/QA and troubleshooting/Delivery pacing/Inventory management/Campaign reporting)
2. Paid Social Operations (Meta Ads Manager/TikTok Ads/YouTube campaign boosting/Audience targeting/Campaign optimization)
3. Email & CRM Monetization (Sponsored email campaigns / Newsletter placements /CRM coordination /Email inventory management /Performance reporting)
4. Analytics & Reporting (Excel/Google Analytics/Looker/Sigma/Dashboard maintenance/Campaign insights)
5. Influencer & Partnership Campaign Management (Influencer sponsorship execution/Creator boosting/Allowlisting/Social sponsorships/Podcast sponsorships)

Skills

Social media, Media, Digital, Analytic, Operation, excel, google analytics, sigma, Campaign management, media operations, influencer operations, slack, asana, netsuite, boostR

Top Skills Details

Social media, Media, Digital, Analytic, Operation, excel, google analytics, sigma, Campaign management, media operations, influencer operations, slack, asana, netsuite, boostR

Additional Skills & Qualifications

Affiliate marketing exposure Retail media experience Publisher/media company background Experience using first-party audience data Programmatic advertising knowledge Experience launching new advertising products AI proficiency is a bonus- interested and proficient in using AI systems, for operational efficiencies E-commerce is a big bonus but not hard requirement

Job Type & Location

This is a Contract position based out of New York, NY.

Pay and Benefits

The pay range for this position is $50.00 - $60.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: Medical, dental & vision Critical Illness, Accident, and Hospital 401(k) Retirement Plan Pre-tax and Roth post-tax contributions available Life Insurance (Voluntary Life & AD&D for the employee and dependents) Short and long-term disability Health Spending Account (HSA) Transportation benefits Employee Assistance Program Time Off/Leave (PTO, Vacation or Sick Leave)

Workplace Type

This is a fully remote position.

Application Deadline

This position is anticipated to close on Oct 6, 2026.