Creative strategist (performance)

📍Location: Global - Fully remote

📈 Reporting to: Creative Team Lead

💚 Role type: Contract / Full-time

As Creative Strategist (Performance) at Wuffes, you’ll sit within the Creative team in Growth Marketing, turning data and customer insight into scroll-stopping creative at scale. Paired with a dedicated video editor in a pod, you’ll own the weekly flow of ad briefs and scripts for our supplement range across Meta, AppLovin, TikTok and other paid channels. Success is a reliable weekly sprint of high-quality concepts, a steady stream of new winners, and AI built into how we brief, script and learn.

This role is perfect for a creative thinker with a sharp commercial mindset: someone who can turn data and insights into scroll-stopping creative strategies, and work closely with design, growth, and brand teams to bring them to life.

📒 Your responsibilities:

• Deliver your pod's full weekly sprint of scripts and briefs on time, every week, across video, static, UGC and AI formats.
• Produce a consistent mix of net-new concepts and iterations on top performers, with at least one new winning concept in testing each month.
• Review performance data weekly with our Growth team, and turn results into clear next-step briefs within the same sprint.
• Build and run a structured creative testing framework for hooks, angles, personas and formats, with learnings documented and shared each week.
• Embed AI across your workflow for research, scripting, briefing and automation, with measurable time saved per brief within your first 90 days.
• Run your pod with your paired video editor: clear briefs, quick feedback, no bottlenecks, and assets shipped to deadline.
• Brief creator partnerships and external partners on UGC and creator content, making sure every brief is on-strategy and compliant.
• Bring the creative voice into Growth, Brand and Design discussions so that performance work stays on-brand.

✅ What you bring:

• 3+ years in performance-focused creative strategy, in-house or agency, ideally in DTC or e-commerce, with a portfolio of ads you scripted or briefed that scaled on Meta and/or TikTok, backed by metrics.
• High-volume scripting: evidence of delivering multiple scripts and briefs every week to deadline, without quality slipping.
• Commercial creativity and data fluency: you create scroll-stopping ideas, can explain why an ad will work before it goes live, and read thumbstop, hold rate, CTR, CPA and ROAS with confidence to shape the next brief.
• Hands-on AI in your workflow: you have actively used AI tools (LLMs, AI video or image tools, automations) in scripting, briefing or production and build repeatable processes, not one-off prompts. Awareness alone isn't enough.
• Supplement, health or regulated category experience: you have written compliant, claims-led copy, ideally for supplements, wellness or pet, without losing punch.
• Clear briefing and collaboration: you write briefs that creators, editors and agencies can run with first-time, lead your pod with a dedicated video editor, and work smoothly with cross-functional teams.

If you require any reasonable adjustments during the recruitment process, please do not hesitate to contact us - we will always be happy to help.