(usa) manager, account strategy

Position Summary

The Manager, Account Strategy, leads the development and execution of omnichannel advertising campaigns, translating client marketing objectives into effective media strategies. This role involves monitoring campaign performance, optimizing delivery, and providing strategic recommendations based on data analysis and customer insights. The position requires collaboration with internal teams and external partners to ensure campaign success and alignment with business goals. Additionally, the manager supports client onboarding, resolves integration challenges, and mentors team members to drive continuous improvement and innovation within a dynamic environment.

About the team

The Account Strategy team develops and implements comprehensive media strategies aligned with client marketing goals. Collaborating with internal partners and external agencies, the team optimizes campaign performance through data analysis and customer insights. Members lead campaign setup, monitor key metrics, and provide strategic recommendations to drive growth. Emphasizing continuous learning and innovation, the team leverages forecasting tools and cross-functional collaboration to ensure effective campaign delivery. This team plays a crucial role in advancing Walmart Connect’s omnichannel advertising success while maintaining high standards of integrity and compliance.

What you'll do

• Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s platforms.
• Monitor campaign pacing, performance, and optimization to meet key performance indicators.
• Analyze campaign data applying media metrics to evaluate effectiveness and recommend improvements.
• Lead campaign setup, troubleshooting, and client onboarding processes across advertising technologies.
• Collaborate with Sales, Product, Engineering, and Analytics teams to ensure campaign success and alignment.
• Build joint business plans using forecasting tools and customer insights.
• Present campaign performance and strategic recommendations to clients and senior leadership.

What you'll bring

• Proven experience in developing and executing omnichannel media strategies aligned with client marketing goals.
• Strong proficiency in campaign management, including setup, monitoring, and optimization across advertising platforms.
• Ability to analyze digital metrics such as CPM, ROAS, and CTR to evaluate and enhance campaign performance.
• Expertise in leveraging customer insights and data analysis to inform strategic recommendations.
• Skilled in building collaborative relationships with clients, agencies, and internal teams to drive campaign success.
• Experience presenting performance results and strategic plans to senior leadership and stakeholders.
• Demonstrated capability in forecasting revenue and identifying market trends to support business growth.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Salary

The annual salary range for this position is $96,000.00 - $186,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Option 1: Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy.
• Option 2: 5 years’ experience in digital media, account management, marketing, or advertising strategy.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Experience in sales or media strategy.
• Experience with DSPs, DMPs, ad exchanges, and media platforms like Salesforce, Tableau, SQL, or Power BI.
• Master’s degree in marketing, business, or related area.

Primary Location

221 River St, Hoboken, NJ 07030, United States of America.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.