(usa) director, marketing planning and strategy - seller marketing strategy

Position Summary

The (USA) Director, Marketing Planning and Strategy leads the development and execution of comprehensive marketing strategies that drive brand growth and customer engagement. This role collaborates across multiple functions to align resources, optimize budget allocation, and leverage consumer insights and analytics for impactful campaigns. The director oversees complex initiatives, ensuring consistent brand messaging and performance measurement while fostering team development and operational excellence. By integrating market trends and competitive analysis, this position supports strategic decision-making to enhance Walmart’s brand position and deliver measurable business results.

About the team

The Walmart Marketplace Seller Marketing team drives seller engagement and growth by aligning business priorities with seller insights and marketing capabilities. The team develops integrated, data-driven strategies to optimize investments, market approaches, and impact measurement. Collaborating across functions, they focus on scaling seller growth across channels and markets. This team leads marketing planning, brand management, and performance analysis to support business objectives. Members apply strong leadership, project management, and analytical skills to deliver effective marketing strategies that enhance seller experiences and contribute to Walmart’s continued expansion and success in the marketplace.

What you'll do

• Develop and execute comprehensive marketing strategies leveraging customer insights and analytics to drive brand growth and seller engagement.
• Lead cross-functional collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives.
• Manage budget allocation and optimize media investments to maximize campaign effectiveness and return on investment.
• Oversee creative brief development and ensure brand consistency across all marketing channels and campaigns.
• Monitor performance trends, adjust strategies based on data, and recommend new target segments and marketing priorities.
• Build and mentor a high-performing team, fostering continuous learning and professional development.

What you'll bring

• Proven expertise in developing and executing comprehensive marketing strategies informed by seller insights and analytics.
• Strong leadership skills with experience managing cross-functional teams and collaborating with varying stakeholders.
• Demonstrated ability to create and implement brand management and marketing plans aligned with business objectives.
• Proficiency in budget management, ensuring fiscal discipline and optimal allocation of marketing resources.
• Skilled in performance management, using data-driven insights to adjust strategies and improve campaign outcomes.
• Experience in project and category management with a focus on driving business growth and operational excellence.
• Exceptional communication and collaboration abilities to influence and align internal and external partners.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices. Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Salary Information

Bentonville, Arkansas US-30008: The annual salary range for this position is $110,000.00 - $220,000.00. San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00. Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00. Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include: Stock.

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field. 1 year's supervisory experience or experience leading cross-functional projects.

Preferred Qualifications

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Leading cross-functional projects, Marketing, Supervisory, Masters: Business Administration.

Primary Location

1601 SE 10th St, Bentonville, AR 72716, United States of America.

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.