Sr producer, experiential marketing

Own the end-to-end production of experiential programs and events, ensuring each experience is delivered safely, accurately, on time, on budget and at the level of quality expected by the client and JACKSON. Programs may range from individual activations to large-scale, multi-day national programs involving significant budgets, multiple vendors, complex logistics and cross-functional teams.

The Senior Producer, Experiential Marketing leads the planning and production of complex live experiences from initial scope through on-site execution and final reconciliation. This role turns creative concepts and client objectives into practical, detailed production plans while protecting quality, schedule, budget, and the guest experience.

The Senior Producer serves as a senior production lead for clients, internal teams, venues and vendors and is expected to anticipate needs, solve problems quickly, and take full ownership of assigned programs. The ideal candidate is equal parts strategic thinker and hands-on operator. This person is comfortable building a budget, negotiating with vendors, leading a site visit, developing a run of show and directing a team on-site.

The role requires strong judgment, clear communication, calm leadership under pressure, and the flexibility to travel and work evenings or weekends when programs require it. We are looking for an experienced experiential producer who has already led complex programs and is ready to take full ownership from day one. The right person is highly organized, comfortable managing clients, budgets and vendors, and equally comfortable working from a production plan in the office or leading a team on-site.

This role requires someone who anticipates problems rather than reacts to them, communicates proactively, and can make sound decisions when conditions change. Agency experience and automotive, motorsports or similarly complex experiential production experience are strongly preferred. This is not a support production role. The Senior Producer is expected to independently lead assigned programs, make recommendations, identify issues before they become problems and drive the work forward without waiting for direction.

General Purpose:

Own the end-to-end production of experiential programs and events, ensuring each experience is delivered safely, accurately, on time, on budget and at the level of quality expected by the client and JACKSON. Programs may range from individual activations to large-scale, multi-day national programs involving significant budgets, multiple vendors, complex logistics and cross-functional teams.

Essential Responsibilities:

Experiential Strategy and Preproduction

• Partners with account, strategy, creative and experiential teams to translate client objectives and creative concepts into executable production plans.
• Leads discovery, feasibility reviews, site visits and production planning for live, mobile, hospitality, sponsorship, training, motorsports and other brand experiences.
• Develops comprehensive production schedules, workback plans, staffing plans, run-of-show documents, site plans, event manuals and contingency plans.
• Identifies production requirements across venues, scenic, fabrication, audio visual, lighting, power, staging, transportation, travel, food and beverage, registration, gifting, talent and guest services.
• Anticipates operational, weather, safety, permitting and schedule risks and develops practical solutions before they affect the program.

Budget and Vendor Management

• Builds detailed estimates and production budgets; manages changes, commitments and actual costs throughout the life of each program.
• Maintains accurate cost tracking and provides timely financial updates to account and experiential leadership.
• Sources, evaluates, negotiates with and manages venues, fabricators, technical partners, caterers, transportation providers, staffing agencies, rental partners and other suppliers.
• Develops clear scopes of work and confirms vendor deliverables, timelines, payment terms, insurance requirements and cancellation terms in coordination with appropriate internal teams.
• Reviews vendor invoices, resolves discrepancies and completes final reconciliation and post-event reporting within company timelines.
• Protects program quality and profitability by identifying value-engineering opportunities without compromising the client or guest experience.

Program Leadership and Client Partnership

• Serves as the senior production point of contact for assigned programs and communicates clearly with clients, internal teams and partners from kickoff through completion.
• Leads recurring production meetings, documents decisions and action items and ensures clear ownership of all deliverables.
• Presents production recommendations, budgets, schedules and solutions with confidence and sound judgment.
• Maintains a detailed understanding of the client’s brand standards, business objectives, audience and measures of success.
• Proactively identifies opportunities to improve the experience, production approach and overall value delivered to the client.
• Escalates material risks, budget changes or scope decisions early and provides a recommended path forward.

On Site Execution

• Leads load-in, installation, rehearsals, show operations, guest-facing execution, strike and load-out.
• Directs vendors, freelance crew, staff and cross-functional team members on-site and establishes clear communication and decision-making protocols.
• Ensures the site is event-ready, brand-compliant, safe and consistent with approved plans before client and guest arrival.
• Manages real-time changes and solves problems calmly while protecting the guest experience, program schedule and budget.
• Coordinates with venues and partners regarding access, credentials, utilities, security, emergency procedures, permits and other operational requirements.
• Conducts post-event debriefs and captures learnings, results and recommendations for future programs.

Automotive, Driving Program and Vehicle Operations

Supports the planning and execution of automotive and driving programs including street drives, ride-and-drives, track experiences, autocross programs, vehicle demonstrations, tire evaluations and other dynamic automotive activities, as assigned. Coordinates guest flow, vehicle flow, staging areas, driving routes, program rotations and event schedules to support safe, efficient and consistent execution. Works with professional drivers, instructors, product specialists, technical teams and client stakeholders to execute approved driving experiences and program formats. Coordinates professional driver and instructor staffing, schedules, assignments, briefings, credentials and program expectations. Supports evaluation and production planning for racetracks, proving grounds, driving facilities, public-road routes and temporary driving environments based on program objectives, safety, logistics and guest experience. Manages assigned vehicle and fleet logistics including transportation, staging, preparation, fueling or charging, detailing, key management, condition reporting, service coordination and daily readiness.

Safety and Risk Management

Supports event-specific safety planning, incident procedures, communication protocols, emergency response plans and contingency plans for assigned programs. Works with venues, professional drivers, instructors, technical personnel, vendors and client stakeholders to identify operational risks and implement appropriate controls. Ensures staff, vendors, drivers, instructors and participants receive appropriate safety briefings and operating instructions for assigned activities. Coordinates required permitting, insurance documentation, waivers, credentials and venue compliance requirements in partnership with appropriate internal teams.

Team Leadership

Provides day-to-day direction and mentorship to producers, coordinators and other assigned team members. Delegates work appropriately while remaining accountable for the accuracy and quality of the final program. Creates an organized, collaborative working environment and models preparedness, accountability, respect and a willingness to do what is required. Supports resource planning by identifying staffing needs, production gaps and specialized partner requirements early. Contributes to the continued improvement of experiential processes, tools, vendor resources and production standards.

Knowledge/Skills/Abilities Required:

• Bachelor’s degree in marketing, communications, hospitality, event management, production or a related field, or equivalent professional experience.
• Seven or more years of experience producing experiential marketing programs, corporate events, hospitality programs, sponsorship activations or comparable live experiences, ideally in an agency environment.
• Demonstrated ownership of complex, multi-vendor programs from scope and budgeting through on-site execution and reconciliation.
• Strong command of production budgets, estimates, purchase commitments, change management and final reconciliation.
• Experience sourcing and managing venues and vendors across scenic, technical, logistics, food and beverage, transportation, staffing and related production disciplines.
• Ability to develop clear schedules, production books, run-of-show documents, site plans, staffing plans and contingency plans.
• Excellent proactive communication and presentation skills with the ability to lead client, vendor and internal team conversations.
• Strong organizational skills and attention to detail, with the ability to manage multiple programs and competing priorities in a fast-paced environment.
• Sound judgment and proven problem-solving ability, including the ability to remain calm and make timely decisions on-site.
• Proficiency in Microsoft Outlook, Word, Excel and PowerPoint and the ability to quickly learn project management, budgeting and event technology platforms.
• Valid driver’s license and ability to meet company travel requirements.
• Commitment to JACKSON company values including Uncommon Creativity, Uncommon Collaboration and the Golden Rule.

Preferred:

• Automotive, motorsports, driving-event or track-based experiential experience is strongly preferred.
• Candidates without direct automotive experience should demonstrate significant experience producing comparably complex, operationally demanding live programs.
• Experience working directly with automotive manufacturers, tire manufacturers, automotive suppliers, motorsports organizations or performance driving schools.
• Experience supporting street-drive, racetrack, proving-ground, autocross, ride-and-drive or performance-driving programs.
• Experience coordinating professional drivers, instructors or other specialized automotive personnel.
• Experience managing event vehicle fleets and vehicle transportation logistics.
• Experience with premium hospitality, executive or VIP guest programs and multi-day events.
• Established network of production vendors and freelance event professionals.
• Working knowledge of permitting, insurance, event safety and venue compliance requirements.
• Experience leading and developing junior producers or coordinators.

Travel:

Frequent, 30 – 50%, including evening, weekends and holidays – fluctuates by season and client workload.

Supervisory Responsibilities:

Event support staff, contractors, and seasonal workers, as assigned by season, program, and/or event.

Physical Demands:

Though this position does not require a Class A commercial driver’s license, operation of other company vehicles requiring a DOT medical card is required and EMP must pass DOT physical and qualification annually. Subject to DOT regulations as applicable. While performing the duties of this position, the Associate is occasionally required to safely navigate roads, parking lots, event spaces, and a warehouse environment around heavy equipment, operate heavy equipment/vehicles. The Associate is required to traverse event venues, conference centers, racetracks, paddocks, and office environments which may require walking long distances, standing for long periods of time, climbing stairs/hills; operate standard office equipment, carry laptop, cameras, phones, etc.; use computers, phone, and other general office equipment. The Associate must occasionally lift up to 50 pounds and lift 20-30 pounds frequently.

Work Environment:

While performing the duties of this position in-office the noise level in the work environment is usually moderate; however, on-site or at-track the noise level is usually loud and the Associate is regularly exposed to outside weather conditions.