Sr principal product marketing director

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Location:

San Jose or Seattle

Organization:

Product Marketing

About the role

Enterprises are deploying generative AI and agentic workflows faster than they can secure them, opening a new attack surface across models, APIs, and data. F5's AI Security Platform is our fastest-growing portfolio, and Product Marketing is where capability turns into market belief and revenue.

As Director of Product Marketing for AI Security, you'll own the path from product capability to positioning, sales enablement, qualified pipeline, and competitive wins. You'll be the chief evangelist and strategist for the portfolio, working with Product Management, executives, Field Sales, and industry analysts to establish F5 as the category leader in AI security.

What you'll do

• Positioning and storytelling
  • Define the narrative: Own the messaging and differentiation framework for the F5 AI Security Platform across AI Guardrails, AI Gateway, AI Red Team, and Workforce AI Security.
  • Speak the CISO's language: Translate technical capability into board-level risk reduction, compliance alignment (OWASP Top 10 for LLMs, NIST AI RMF, EU AI Act), and business value.
  • Thought leadership: Author the flagship content: white papers, keynotes, and customer stories that define how enterprises adopt GenAI and agents securely.
• Go-to-market and pipeline
  • Drive the revenue multipliers: Systematically move the drivers of revenue: target opportunities in, funnel velocity, win rate, and deal size.
  • Run launches: Lead Tier 1 cross-functional launches, setting the cadence across Demand Gen, Field Marketing, Corporate Comms, and Channel.
  • Analyst relations: Co-lead strategy with Analyst Relations for placement in Gartner Magic Quadrants and Market Guides (AI TRiSM, AI Gateways) and Forrester Wave evaluations.
• Sales enablement and competitive
  • Field readiness: Arm enterprise reps and SEs with first-call decks, objection handling, demo narratives, and MEDDPICC-aligned playbooks.
  • Competitive intelligence: Keep positioning sharp against platform vendors and emerging point solutions (Palo Alto Prisma AIRS, Cisco AI Defense, Cloudflare, Portkey).
  • Deal support: Act as subject matter expert in strategic customer briefings and lighthouse evaluations.
• Cross-functional partnership
  • Build (Product Management): Feed customer and competitive insight back into the product roadmap.
  • Sell (Sales, SEs, Channel): Deliver partner-ready messaging and joint value propositions for cloud marketplaces and strategic partners (AWS, Azure, GCP, WWT).
  • Amplify (Demand Gen and Comms): Supply the core message architecture behind digital campaigns, event keynotes (Black Hat, RSA), and webinar tracks.

What you bring

• Experience: 10+ years of B2B product marketing in enterprise cybersecurity, application or API security, cloud security, or AI infrastructure.
• Education: Bachelor's degree in Computer Science, Engineering, or related field. MBA preferred.
• Technical credibility: Working knowledge of GenAI application architectures, LLM security risks (prompt injection, data poisoning, jailbreaks), Model Context Protocol (MCP), and agentic workflows.
• AI-native practitioner: Hands-on with modern generative AI tools and developer platforms (Claude, ChatGPT, Gemini, Ollama, vLLM).
• Executive presence: Track record of delivering keynotes and engaging directly with Fortune 500 CISOs and security architects.
• Quantitative rigor: Comfortable instrumenting metrics, analyzing win/loss trends, and testing messaging frameworks.

How we work at F5

• We are owners: High agency, proactive leadership through ambiguity, and a focus on measurable business impact.
• We choose speed: Bias toward rapid action, iterative testing, and fast market execution.
• We help each other thrive: Collaborative team player who mentors junior marketers and elevates cross-functional partners.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $226,600.00 - $339,800.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.