Social media group senior manager

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Regular or Temporary: Regular

Language Fluency: English (Required)

Work Shift: 1st shift (United States of America)

Job Description

Truist is seeking a visionary, strategic, and results-oriented Social Media Group Senior Manager to lead and evolve the enterprise social media ecosystem across Consumer Banking, Wealth, Commercial and Wholesale Banking, Enterprise Functions, and Corporate Reputation initiatives.

Reporting to senior marketing leadership, this executive will serve as the architect of an integrated, enterprise-wide social media Center of Excellence (COE), responsible for driving business growth, strengthening brand reputation, deepening client engagement, amplifying thought leadership, and delivering actionable customer and market intelligence.

The Social Media Group Senior Manager will partner closely with our Content, Influencer and Teammate Social Advocacy Centers of Excellence and oversee a connected ecosystem spanning organic social, full-funnel paid social, partnerships social, influencer and creator engagement, community management, social listening and intelligence, governance, risk management, analytics, and performance measurement.

Key Responsibilities

• Enterprise Social Media Strategy & Leadership
• Connected Social Ecosystem Management
• Paid and Organic Social Excellence
• Social Listening, Insights & Intelligence
• Governance, Risk & Compliance
• Analytics & Performance Management
• Team Leadership & Talent Development
• Agency, Platform & Vendor Partnerships

Required Qualifications:

• Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
• Ten years of related experience or an equivalent combination of education and experience, managing teams
• Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
• Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
• Sound and comprehensive understanding of business and organizational strategies and processes
• Significant budget management experience
• Deep understanding of clients using research and analytics to ensure marketing success
• Ability to lead large projects of significant complexity and notable risk exposure
• Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
• Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
• Team leadership experience
• Strong presentation skills and communication skills

Preferred Qualifications:

• 10+ years of progressive leadership experience in social media, digital marketing, communications, or integrated marketing.
• 7+ years leading enterprise teams within large, matrixed organizations.
• Deep experience managing social media programs in highly regulated industries, preferably financial services.
• Demonstrated success leading integrated organic and paid social media ecosystems at scale.
• Experience developing governance, risk management, and compliance frameworks.
• Proven track record managing agency and platform partnerships.
• Strong experience building executive reporting, measurement frameworks, and ROI models.

Leadership Competencies

• Strategic enterprise thinker
• Executive presence and influence
• Exceptional communication and stakeholder management skills
• Change leadership and transformation expertise
• Strong business and financial acumen
• Data-driven decision maker
• Risk-aware innovator
• Collaborative and people-centered leader

Success Measures

The Social Media Group Manager will be evaluated on outcomes including:

• Enterprise social media maturity and capability growth
• Brand reputation and sentiment improvements
• Audience growth, engagement, and advocacy
• Business and marketing impact from social channels
• Paid social efficiency and performance
• Teammate advocacy adoption and reach
• Thought leadership and executive visibility outcomes
• Social listening intelligence adoption across the enterprise
• Governance, risk, and compliance effectiveness
• Team engagement, development, and retention

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:

All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.

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