Service Manager – Powersports Dealership

Location: Reno, Nevada

Department: Service

Reports To: General Manager

Job Type: Full-Time

Classification: Non-Exempt

Schedule: Tuesday - Saturday 8:00 am - 6:00 pm

Benefits: Medical, Dental and Vision, 401K Plan

We are looking for a high-performing Service Manager who can lead from the front, drive accountability, maximize shop productivity, and deliver a world-class customer experience. This role requires leadership, urgency, operational discipline, and the ability to build a strong culture inside the Service Department. If you thrive in a fast-paced dealership environment and know how to lead teams, drive profitability, and create consistent results, we want to hear from you.

Position Summary

The Service Manager is responsible for overseeing the daily operations, profitability, performance, and customer satisfaction of the Service Department. This position plays a critical leadership role within the dealership and is responsible for driving technician productivity, increasing customer retention, improving workflow efficiency, and ensuring service excellence.

Responsibilities

• Lead, coach, and manage the Service Department team including Service Advisors and Technicians
• Drive department gross profit, net profit, labor sales, and overall operational performance
• Monitor and improve technician productivity, efficiency, and billed hours
• Oversee repair workflow and ensure repairs are completed accurately and on time
• Review and manage work-in-progress (WIP) daily
• Partner closely with the Parts Department to streamline parts flow and reduce downtime
• Maintain strong customer satisfaction through professional communication, scheduling, follow-up, and complaint resolution
• Develop and execute service marketing and retention initiatives
• Recruit, hire, train, and develop high-performing service personnel
• Conduct daily huddles, coaching sessions, and performance reviews
• Ensure dealership policies, safety standards, and operational procedures are followed
• Maintain a clean, safe, organized, and efficient shop environment
• Monitor department reports, KPIs, and budgets in alignment with dealership goals
• Ensure all end-of-day reporting and documentation is accurate and completed timely

Qualifications

• 5+ years of progressive dealership service management experience (motorcycle, automotive, powersports, or RV preferred)
• Proven leadership ability with a track record of developing high-performing teams
• Strong understanding of dealership service operations, technician workflow, and profitability management
• Experience managing KPIs including labor sales, hours per repair order, productivity, and effective labor rate
• Strong communication, leadership, and organizational skills
• Experience with dealership management systems and CRM tools preferred
• Proficiency with Microsoft Office Suite
• Passion for motorcycles and the Harley-Davidson lifestyle preferred
• Valid driver’s license required
• Motorcycle endorsement preferred or willingness to obtain

Physical Demands

Frequent standing, walking, bending, stooping, crouching, and lifting up to 50 lbs. Ability to safely balance and assist in moving motorcycles up to 750 lbs. (with assistance as needed). Fast-paced dealership and service shop environment.

Work Environment

This position is primarily performed in a powersports dealership and Service Department environment and may include exposure to moderate noise, vehicles, tools, lifts, mechanical equipment, oils, lubricants, and typical dealership activity. The employee is expected to follow all dealership safety policies and procedures. Evening, weekend, holiday, or extended hours may occasionally be required based on dealership operations, customer demand, seasonal business needs, and staffing requirements.

Equal Employment Opportunity

We are an Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, color, religion or religious creed, sex, pregnancy, sexual orientation, gender identity or expression, national origin or ancestry, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law. We are committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact the hiring manager. Employment decisions are based on qualifications, business needs, and other lawful considerations.

Employment Authorization

Candidates must be legally authorized to work in the United States. Employment eligibility will be verified in accordance with applicable federal law.

Additional Information

This job description describes the general nature and level of work performed in this position and is not intended to be an exhaustive list of duties, responsibilities, qualifications, or working conditions. Duties may be changed or assigned as business needs require. Employment is subject to applicable company policies and procedures and all applicable federal, state, and local laws.

Apply Today
If you are an experienced Service Manager ready to lead a team, drive performance, and build a best-in-class Service Department, we encourage you to apply today.