Senior manager, brand strategy & campaign planning

E470 Public Highway Authority is a dynamic public agency managing the 47-mile toll facility on the eastern perimeter of the Denver Metro area. E470 serves its customers as well as provides back-office tolling services for all other toll facilities in the State of Colorado. E470 strives to provide top-notch customer service, improve safety, and save time for our drivers while being Colorado’s one-stop shop for tolling services.

Description

The Senior Manager, Brand Strategy and Campaign Planning is a strategic marketing leader responsible for translating brand vision into integrated, multi-channel marketing initiatives. This role drives brand positioning, messaging, and campaign execution to strengthen long-term brand equity while delivering measurable business results, including increased awareness, engagement, and conversion.

Responsibilities

• Brand Strategy & Positioning: Develop long-term brand strategies, value propositions, messaging frameworks, and brand architecture to evolve or future-proof the brand.
• Integrated Campaign Planning: Lead end-to-end campaign strategies—from initial brief development and creative direction to go-to-market (GTM) execution and post-campaign analysis.
• Social Media Strategy & Oversight: Grow engagement and sentiment via the development of the strategy and communications to amplify our brand marketing efforts across various channels; Direct and approve social media influencers communications and creative ensuring content ties to greater brand and company communications strategy.
• Website Management: Responsible for end-to-end design, messaging and functionality and analytics and tracking of e-470.com; Co-ownership of specific areas of design, functionality and messaging for ExpressToll.com.
• Cross-Functional & Agency Alignment: Partner closely with Creative, Product Marketing, Media, PR/Social, Analytics, and external agency partners to ensure cohesive customer experiences.
• Data, Insights & ROI Modeling: Leverage consumer insights, market research, brand health tracking, and performance analytics (such as Marketing Mix Modeling or attribution) to optimize media spend and resource allocation.
• Budget & Project Governance: Manage campaign budgets, pacing, timelines, and operational workflows to ensure on-time and on-budget delivery.
• Executive Communication: Synthesize campaign strategies and execution plans into clear presentations for senior leadership.
• Team Mentorship: Lead, coach, and develop marketing specialists.
• AI & Automation Innovation: Provide AI thought-leadership and expertise to evaluate and where appropriate implement emerging AI and workflow automation tools to reduce manual overhead and scale communications efforts.
• Industry Insights: Track key industry trends and advancements in the tolling industry, specifically tied to brand and customer experience; flag timely & relevant communications that can help inform new strategies.
• Partnership & Sponsorships, Events: Key owner of Applegreen launches and ongoing partnership efforts; support role to PR & Comms team of marketing needs tied to community events and sponsorships.

Typical Qualifications

Experience: 10+ years of experience in brand marketing, brand strategy, omni-channel media planning, or integrated campaign management. Experience in consumer-facing brands, retail, or agency environments. Strong strategic storytelling and creative evaluation abilities. Proficiency in data analysis, KPIs, and reporting tools (e.g., Google Analytics, Tableau, CRM/marketing automation platforms). Executive presence, stakeholder management, and cross-functional leadership. Experience managing external creative, media, or PR agencies.

Education: Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent experience).

E470 is an equal employment opportunity employer. We provide fair and equitable opportunities to all employees and applicants. Employment decisions are made without regard to race, color, religion, national origin, age, sex, disability, genetic information, or any other status protected by applicable laws. We are committed to maintaining a workplace where everyone is treated with respect, inclusion, and professionalism.