Senior manager, 3rd party event partnerships

The Senior Manager of 3rd Party Events Partnerships is responsible for 1) driving sponsorship revenue across BSOS-managed third-party events. 2) assisting in the development and execution of the strategic business to business plan for 40+ Dallas Cowboys corporate sponsorship accounts. This role leads to new partner acquisition, expands existing relationships, and ensures flawless fulfillment through cross-functional collaboration. Success is defined by revenue generation, partner satisfaction, and scalable growth across all event platforms.

Job Duties:

• Generate sponsorship revenue across BSOS-managed third-party events through proactive outreach, pitching, negotiation, and contract execution.
• Lead the full sales cycle: prospecting, needs analysis, proposal development, negotiation, and legal coordination.
• Build and maintain a strong pipeline of qualified local, regional, and national prospects.
• Identify upsell opportunities within current partner portfolios.
• Align expanded assets with partner objectives and event strategies to drive incremental revenue.
• Conduct consistent cold outreach to secure meetings and develop new business.
• Analyze prospect categories, marketing objectives, activation potential, and financial considerations to determine partnership fit.

Sales Presentations & Communication

• Deliver compelling partnership proposals to individuals, leadership teams, and large groups.
• Communicate clearly across internal departments and external stakeholders to ensure alignment and execution.
• Build and maintain strong relationships with existing and potential sponsors.
• Serve as a trusted advisor throughout the event cycle, ensuring partner confidence and satisfaction.
• Work closely with Partnership Marketing teams to ensure flawless fulfillment of all contract deliverables.
• Coordinate with Event Operations, Legal, Finance, and Creative to support partner success and event execution.
• Manage accounts receivable for owned accounts.
• Maintain accurate documentation of partnership terms, activation plans, and revenue forecasts.
• Assist in executing the strategic business to business plan including partner introductions, revenue generation and relationship management.

Success Indicators:

• Achievement of annual 3rd party event sponsorship revenue targets.
• Strong renewal and upsell performance.
• High partner satisfaction and seamless event execution.
• Scalable partnership strategies that elevate BSOS third-party events year over year.

Required Qualifications

• Bachelor's degree in Business, Marketing, Communications, Hospitality, or related field.
• 5+ years of sales, sponsorship, business development, partnership, or event sales experience.
• Proven track record of meeting or exceeding revenue and partnership targets.
• Experience selling sponsorships, exhibitor packages, event marketing opportunities, or strategic partnerships.
• Strong prospecting, negotiation, and contract management skills.
• Experience managing a sales pipeline using a CRM (Salesforce, HubSpot, Microsoft Dynamics, etc.).
• Ability to build and maintain relationships with event organizers, associations, agencies, and corporate decision-makers.
• Excellent presentation, communication, and stakeholder management skills.
• Strong project management and cross-functional collaboration abilities.
• Willingness to travel to industry events, conferences, and client meetings.

The Dallas Cowboys provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.