What you'll bring to the team

Retail Store Manager

LEGOLAND Discovery Center — Kansas City, MO

Salary Range: $65,000 – $70,000 / year + Comprehensive Benefits & LEGO Perks

Location: Kansas City, MO (Crown Center)

Role Type: Full-Time | Operations & Team Leadership

Qualifications & Experience

In this hands-on leadership role, you will be the driving force behind our retail revenue, visual merchandising, guest satisfaction, and daily site operations. You won’t just manage a store—you’ll lead an immersive, high-volume retail and attraction ecosystem, building an energized team, optimizing sales per cap, and bringing the iconic LEGO® brand to life for thousands of families.

What You’ll Do (Key Accountabilities)

1. Retail Excellence & Visual Merchandising (Core Focus)
   • Drive Retail Sales: Own the P&L and sales performance for our high-volume LEGO® retail store, driving key metrics including per-capita spending, average transaction value (ATV), and units per transaction (UPT).
   • Visual Merchandising & Stock Control: Execute floor layouts, promotional displays, and seasonal stock launches aligned with global LEGO® brand standards. Maintain tight inventory control, cycle counts, and loss-prevention standards.
   • Commercial Strategy: Utilize sales data, inventory trends, and foot-traffic reporting to optimize stock availability, margin, and product placement.
2. Commercial & Guest Operations
   • Holistic Guest Journey: Oversee daily operations across Retail, Admissions/Ticketing, and Café/F&B, ensuring a seamless, playful, and world-class experience at every touchpoint.
   • Guest Recovery & Service Standards: Role-model hospitality behaviors, coach staff on proactive engagement and upselling, and handle elevated guest feedback with empathy and decisive problem-solving.
   • Duty Management: Serve as on-duty operational lead during peak trading days, maintaining safety, guest flow, and operational efficiency across the entire attraction.
3. Team Leadership & Talent Development
   • Build & Inspire: Recruit, train, and mentor a high-performing, enthusiastic team across retail, admissions, and guest services.
   • Culture & Accountability: Create an inclusive, energized workplace culture centered on team empowerment, continuous coaching, and clear performance goals.
   • Labor & Scheduling: Manage wage models, shift scheduling, and labor budgets to align with seasonal traffic peaks and commercial targets.

What We’re Looking For

• 3+ years of progressive management experience in high-volume retail, specialty retail, commercial guest operations, or multi-departmental venues.
• Strong Retail Acumen: Proven track record in driving retail sales, visual merchandising standards, inventory control, and team KPIs.
• Versatile Leadership Skills: Ability to oversee multi-functional teams (retail sales, ticketing, and light food/beverage services) with a guest-first mindset.
• Commercial Drive: Comfortable analyzing sales metrics, managing operational budgets, and executing promotional strategies.
• Operational Agility: Thrives in fast-paced, seasonal, and weekend/holiday trading environments.

Why You’ll Love Working With Us

• Competitive Pay: $65,000 – $70,000 base salary.
• Exclusive Brand Perks: Generous discounts on LEGO® products, attraction tickets, and Merlin Entertainments passes worldwide.
• Growth & Mobility: Opportunities for career advancement within Merlin Entertainments' global portfolio of attractions.
• Comprehensive Benefits: Paid time off (PTO), health, dental, vision, and matching retirement programs.

Benefits

🎉 Benefits of Joining Merlin Entertainments! 🎉

• 🏥 Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
• 🌴 Outstanding Paid Time Off (PTO): Enjoy well-deserved breaks to recharge!
• 🎢 Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
• 🎡🏆 Recognition Programs and Rewards: Celebrate your achievements and hard work!
• 💼 401(k) Program: Save for the future with company matching contributions.
• 📚 Tuition Reimbursement Programs: Get support for further education and career growth.
• 🚀 Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!

Ready to be a part of the magic? Apply today and start your adventure with Merlin Entertainments! 🌟✨