Company Description

The Regional Sales Manager’s (RSM) primary responsibility is to sell and execute Red Bull’s strategies and initiatives across an assigned group of regions, divisions, or banners within a specific national chain.

Key Responsibilities

• Managing regional key account volume, market share, spending budgets, and performance results, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain.
• Developing productive business relationships with assigned accounts, creating solutions that meet customer needs while supporting Red Bull’s goals, and driving best practices by delivering strong results and developing innovative solutions.
• Ensuring that all regional programs and promotional activities align with the overall chain strategy and Joint Business Plan established by the account lead.

Job Description

Management and Development of Account Regions, Banners, and Divisions

• Executes distribution for priority packages in line with Channel Strategy recommendations.
• Sells Red Bull’s recommended pricing program by using best practices and available tools.
• Develops an annual promotion schedule in accordance with chain headquarters goals.
• Customizes the sales pitch to achieve account goals while driving effective, permanent merchandising.

Management and Development of Local Relationships

• Establishes a “wiring model” that ensures communication with all regional chain decision-makers.
• Routinely engages in activities to build partnerships and strengthen relationships at the regional, division, and banner levels within assigned chains.

Budgets and Annual Planning

• Ensures regional, divisional, and banner compliance with annual Customer Marketing Agreements from chain headquarters.
• Manages travel and expense spending within the assigned budget.

Business Analysis

• Works with the Head of Account to evaluate ROI for all regional, divisional, and banner-level programming and promotions.
• Drives post-promotion analysis, in conjunction with Category Management, following all programs to evaluate promotional effectiveness.

Business Reviews and Relationships

• Conducts quarterly business reviews to update internal and external stakeholders on business performance.
• Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference from the competition.

Communication and Teamwork

• Uses appropriate communication processes to keep Distributor Partners informed of regional, divisional, and banner-level programs.
• Maintains open communication with relevant regional and Distributor Partner personnel.

Qualifications

• Minimum of 4 years of sales and key account experience with a strong track record of success.
• Strong analytical skills and experience using both internal and external data sources.
• Must be highly proficient in Microsoft Excel and PowerPoint.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $92,000 - $138,000 + cash incentives. Actual salary offers may vary based on work experience.

Red Bull North America, Inc. is an Equal Opportunity Employer.