Working Title: Promotions and Fan Engagement Specialist

Classification Title: Sports Information Professional II

Posting Details

Priority Application Deadline (Posting will remain open until filled): Thursday, October 22, 2026 @ 11:55pm PT

Hiring Preference

Eligible on-campus applicants in California State University Employees Union (CSUEU) Bargaining Units 2,5,7, and 9 will be given first consideration in the recruitment.

Position Summary

Under the general supervision of the Senior Associate Athletic Director of External Affairs, the Promotions and Fan Engagement Specialist is responsible for strategically planning and executing all marketing efforts for the department of Athletics with the goals of increasing awareness, driving attendance, engaging students/fans and enhancing the customer experience at athletic events. The incumbent is responsible for the day-to-day operations, game-day operations, promotions, on-court/on-field promotions and manages the fan engagement budget.

The Promotions and Fan Engagement Specialist schedules and provides lead work direction to the students, interns, volunteers and Casual Workers who make up the Promotions and Fan Engagement team as well as marching/pep bands and spirit groups. The incumbent ensures compliance with conference, NCAA, University and CSU rules and regulations.

FLSA: Exempt (not eligible for overtime compensation)

Anticipated Hiring Range

$5,178.00 per month (Step 1)

CSU Classification Salary Range

$5,178.00 per month (Step 1) - $7,543.00 per month (Step 20)

Salary step placement will be determined based on relevant qualifications and professional experience.

Best-in-class Benefits

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CSU Total Compensation

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Salary Grade/Range

1

Recruitment Type

Temporary (Annually Renewable)

Time Base

Full-Time

Pay Plan

12 months

Work Hours

Standard office hours are Monday - Friday, 8am - 5pm. Hours will vary based on operational needs; ability to work evenings and weekends required.

Department Information

The program of Intercollegiate Athletics is organized and conducted as an integral part of the total educational program of the University. Academic excellence and athletic accomplishments go hand in hand at Sacramento State. There are three separate and unique missions in this program: to contribute to the educational objectives of the University; to provide a healthy, competitive athletic experience to individual student-athletes; to serve as a public relations vehicle within the community.

The Department of Intercollegiate Athletics offers both academic courses and an intercollegiate athletics program. Academic courses offer the opportunity for individuals to gain knowledge and understanding in a particular area of expertise related to intercollegiate athletics.

Sacramento State has made a strong commitment to the achievement of national excellence at the NCAA Division I level. It also is committed to maintaining an equitable program between men and women. Intercollegiate Athletics are members of the Big West, Western Athletic Conference, Mountain Pacific Sports Federation and American Athletic Conferences.

Minimum Qualifications

Equivalent to a bachelor’s degree in a related field and two years of relevant experience. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.

Required Qualifications

Knowledge, Skills, and Abilities:

1. Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas.
2. Ability to translate University communication objectives and apply expert knowledge into effective communication and media campaigns.
3. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.
4. Knowledge of applicable copyright and other laws pertaining to publications and the news media.
5. Ability to effectively manage media relations and apply effective media strategies and techniques.
6. Demonstrated ability to market story concepts to university officials and media outlets.
7. Knowledge of marketing and research techniques and methods. Ability to apply market research to identify communication needs and target audiences. Working knowledge of appropriate use of statistical techniques.
8. Demonstrated strong commitment to inclusion and diversity including but not limited to differences in ethnicity, national origin, race, gender, sexual orientation, gender identification and ability.
9. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills.
10. Expert writing and editorial skills.
11. Demonstrated organizational skills.
12. Ability to provide lead work direction.

Conditions of Employment

• Ability to complete the background check process.

Preferred Qualifications

1. Master’s degree
2. Two years of experience at the Division I collegiate or professional level in marketing and promotions

Documents Needed to Apply

• Resume
• Cover Letter

Failure to upload these documents may result in disqualification.

About Sacramento State

Sacramento State is located in the heart of California’s capital city, five miles from State Capitol. The lush, 300-acre park-like campus is situated along the American River, close to numerous bike trails and other recreational areas. Sacramento, also known as the "Farm-to-Fork Capital," is one of the most ethnically diverse and livable cities in the country, with a population of half of a million.

Sacramento State proudly serves as a Hispanic-Serving Institution (HSI), Asian American and Native American Pacific Islander-Serving Institution (AANAPISI), and Black-Serving Institution (BSI). The university enrolls around 31,000 students from the Greater Sacramento Region, throughout California, across the nation, and around the world. Our 1,800 faculty and 1,500 staff are committed to meeting our mission:

“As California's capital university, Sacramento State transforms lives by preparing all students to lead, serve, and succeed. We are committed to our designations as a Hispanic Serving Institution, an Asian American Native American Pacific Islander Serving Institution, and a Black Serving Institution, and to intentionally serving students reflective of these designations and all students who have been historically underserved in education.”

As evidenced by the values embedded in our Hornet Honor Code, Sacramento State is committed to creating an inclusive environment where all faculty, staff, students, and guests are welcome and valued. Our commitment is more than simply ensuring that our campus is free from bias and discrimination, but is one devoted to celebrating many diverse identities, life experiences, and perspectives that enrich our community, teaching and learning.

Equal Employment Opportunity

California State University, Sacramento is an Affirmative Action/Equal Opportunity Employer and has a strong institutional commitment to the principle of diversity in all areas. We consider qualified applicants for employment without regard to race, color, religion, national origin, age, sex, gender identity/expression, sexual orientation, pregnancy, genetic information, medical condition, marital status, veteran status, or disability. Sacramento State hires only those individuals who are lawfully authorized to accept employment in the United States.

It is the policy of California State University, Sacramento to provide reasonable accommodations for qualified persons with disabilities who are employees or applicants for employment. If you need a disability related reasonable accommodation as part of the application and/or interviewing process, visit the university's website.