Company/Role Overview

CliftonLarsonAllen (CLA) Search has been retained by Lassen Canyon Nursery to identify a Marketing Manager to serve their team. The Marketing Manager will lead marketing across all three brands: Lassen Canyon Nursery, Elwood’s Steakhouse, and Elwood Ranch. This role will have a heavy emphasis on building awareness, traffic, and customer engagement for Elwood's Steakhouse. This hands-on role combines strategy and execution, including digital marketing, content development, promotions, events, partnerships, public relations, and brand management. The ideal candidate is creative, organized, community-minded, and comfortable working directly with ownership in a growing, entrepreneurial environment. Lassen Canyon Nursery is a family-owned agricultural business with deep roots in Northern California. Its portfolio includes Lassen Canyon Nursery, a producer of quality strawberry plants; Elwood Ranch, a locally focused beef operation; and Elwood's Steakhouse, a farm-to-table restaurant concept built around locally sourced products and the region's agricultural heritage. To learn more, click here.

What You’ll Do

• Develop and execute an integrated marketing plan and annual calendar across the restaurant, ranch, and nursery brands.
• Lead restaurant marketing initiatives designed to increase awareness, guest traffic, reservations, repeat visits, private dining, and event participation.
• Plan and promote seasonal campaigns, menu launches, holidays, special events, community activities, and other revenue-driving opportunities.
• Manage social media, email marketing, website content, digital advertising, online listings, and customer communications.
• Create and coordinate engaging written, photo, and video content that tells the story of the restaurant, ranch, local sourcing, and agricultural heritage.
• Monitor online reviews and customer feedback; partner with restaurant leadership to support timely, brand-appropriate responses.
• Build relationships with local media, hotels, tourism organizations, chambers of commerce, influencers, and community partners.
• Support Elwood Ranch product marketing, agritourism initiatives, ranch events, sponsorships, and community engagement.
• Support Lassen Canyon Nursery through website updates, customer communications, trade shows, industry events, and marketing materials.
• Manage outside vendors, including designers, photographers, printers, media partners, and digital agencies, as needed.
• Maintain consistent branding and messaging across all customer-facing channels and materials.
• Track campaign performance, marketing spend, digital engagement, and business results; provide practical recommendations for improvement.

What You’ll Need

• Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred.
• 3+ years of marketing experience; hospitality, restaurant, food and beverage, tourism, agriculture, or consumer-brand experience strongly preferred.
• Demonstrated experience with social media, content creation, email marketing, website management, and digital campaigns.
• Strong writing, communication, project management, and organizational skills.
• Ability to balance multiple brands, deadlines, vendors, and priorities without losing attention to detail.
• Comfort working independently in a hands-on role while collaborating closely with owners and operational leaders.
• Experience with photography, video, graphic design, public relations, or event marketing is a plus.