SUMMARY:

General Responsibilities: The Marketing Manager should be in consultation with the Leadership team and execute an annual plan. The plan will set out objectives, and specific activities to be pursued in each area of responsibility. This plan will be developed in the context of the organization’s strategic and operating goals and will be directed at supporting the objectives established in those plans. Presentations should be made to Leadership on Marketing and Communications strategies and activities. Direct reports: Marketing Coordinator Direction: Minimal supervision. Requires self-motivation. Provides direction to management and sales teams on marketing-related topics.

MAJOR RESPONSIBILITIES:

• 20% Develops, implements, and monitors annual marketing strategic plan, budget, and brand identity. Works with sales managers to assemble and analyze sales forecasts Prepares marketing and advertising strategies, plans and objectives Plans and organizes promotional presentations Assists with implementation of marketing-related action items from the strategic plan Tracks all market share data Nurture and enrich all external perceptions of the company Gathers and analyzes customer insight to assure brand messaging is consistent Establishes brand identity and maintains an outstanding identity by investigating concerns
• 20% Coordinates and attends marketing and sales events Coordinates set up of trade shows Coordinates large scale sales events Conducts pre/post event strategy meetings – log campaigns in Sugar and tracks ROI Identifies new leads and supports them through the lead funnel Attends industry functions, such as association events and conferences, and provide feedback and information on market and creative trends Uses knowledge of the market and competitors to identify and develop the company’s unique selling propositions and differentiators
• 10% Oversees customer training Works with sales team to create an annual customer training schedule Coordinates training facilities and instructors Reaches out to training attendees, pre and post each event Creates and delivers certificates of completion when need be
• 10% Prepares marketing materials Creates print and digital promotional pieces Keeps BCS informational print material current and in-stock
• 10% Develop and manage the Corporate Marketing Department Creates and maintains a culture of involvement, engagement, ownership, respect, fairness, accountability and consistency based on BCS’ mission, vision and values Assists in the recruitment, development, retention of the Marketing team Facilitates weekly team meetings
• 5% Internal development: apparel and promotional items Manages ordering policy and BCS apparel catalog Designs and orders promotional items for all departments
• 5% Manages and updates electronic media Posts to and updates company websites Manages large updates to site Communicates with website service providers Maintains SEO for websites Manages company social media sites and posting Creates thorough leadership content for each brand
• 5% Manages Public Relations Finds and creates submissions for industry awards Creates content and distributes all press releases and byline articles Develops a media relations strategy, seeking high level placements in print, broadcast and online media Communicates and leverages relationship with external press and media organizations Manages media inquiries and interview requests

QUALIFICATIONS:

Education Bachelor’s degree in marketing or related discipline, preferred. Skills and Experience Minimum three years of experience in marketing or sales. Two to three years construction industry experience, preferred. Excellent oral and written communication skills. Experience with relevant software applications. Understanding of construction customer and market dynamics and requirements. Strong problem-solving ability. Mathematical abilities to add, subtract, multiply and divide all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ration, and percent and create and interpret graphs. Certificates, Licenses, Registrations Valid driver license Other Requirements Requires occasional evening or weekend work Requires occasional overnight stays Training and development: Completes required continuing education to maintain certification.

It is the policy of Building Controls and Services, Inc. (BCS) to provide equal employment opportunities without regard to race, color, religion, sex, national origin, age, disability, marital status, veteran status, sexual orientation, genetic information, or any other protected characteristic under applicable law. This policy relates to all phases of employment, including, but not limited to, recruiting, employment, placement, promotion, transfer, demotion, reduction of workforce and termination, rates of pay or other forms of compensation, selection for training, the use of all facilities, and participation in all company-sponsored employee activities. Provisions in applicable laws providing for bona fide occupational qualifications, business necessity or age limitations will be adhered to by the company where appropriate.