Marketing manager

Responsibilities

(essential job responsibilities are in blue ink):

• Develops social media strategy to ensure key marketing messages are successfully delivered.
• Develops and executed marketing/branding initiatives that support achievement of the portfolio’s business development and financial performance goals.
• Responsible for developing new communications strategies.
• Manages and coordinates the appearance of all company related print and electronic materials.
• Develops and coordinates campaign to create customer insights.
• Keeps abreast of market landscape changes and relevant issues in order to evaluate and adapt marketing positioning accordingly.
• Works closely with CMO and Sales Team by providing appropriate tools, materials, and presentations.
• Maintains working knowledge of competitor marketing strategies.
• Translates research results into actionable recommendations impacting product or design strategy.
• Conducts usability research.
• Participates in staff meetings, conference calls, and other meetings, as needed.
• Performs other incidental and related duties as required.