SUMMARY OF POSITION

The Senior Manager North America Retail Marketing is responsible for regional Marketing activations for WBDCP and is part of a larger team that develops North America strategic plans and go-to-market activations across retail, licensees, and consumers for all WBDCP intellectual property to drive to revenue goals. The team collaborates closely with Sales & Retail Business Development, Category Management, Creative/Product Development, Legal and Finance to drive financial targets and business innovation to reach fans. A successful candidate is strategic, innovative, thinks creatively, is flexible, works collaboratively, and has exceptional communication skills, both verbal and written. The objective of the Senior Manager position is to help maximize the region’s business and drive holistic marketing activations across the market. This position works closely with the CP Global Franchise teams to provide input to the Global plan, identifying specific needs and localizing CP Global Franchise Plans for intellectual properties across DC, Harry Potter, Looney Tunes and more. This role also works in close partnership with Franchise Management to develop Digital Marketing, Consumer Relationship Management (CRM) initiatives that drive brand awareness and drive sell-through in North America. This role also works in close partnership with North America Sales and Retail Brand Development to drive retail marketing campaigns, differentiation, and sell-through initiatives across assigned retail accounts.

JOB RESPONSIBILITIES

1. North America Franchise Management & Strategic Plan Development: Leverages global Franchise plans to develop, manage and present North America strategies, including Plan of Record and Activation Plans, for assigned franchises/properties.
2. North America Digital Strategy & Management: Leverages licensee and retail marketing to develop digital marketing communication tactics to drive awareness of product launches.
3. North America Retail Strategy: Leverages Sales and RBD plans to develop retail marketing plans and post-mortem analytics.
4. Drives the following Marketing activities for North America: Develops Marketing campaigns to drive strategic and operating plan of assigned franchise(s) and retailer(s).
5. Marketing budget oversight & management: develops, tracks and implements use of franchise and retail-specific budgets in collaboration with Sales/RBD & Category teams.

JOB QUALIFICATION STANDARDS

Work Experience Minimum 7 years’ experience Retail Marketing, Digital, Brand Management, Promotions, Partnerships or related field required. Minimum 3 years’ experience in managing agencies, 3rd parties Consumer Products experience required.

Education, Professional Training, Technical Training or Certification Bachelor’s degree in related field required.

Knowledge/Skills Critical thinker with proven track record in strategy development & implementation, marketing principles & brand management. Savvy digital marketer with knowledge of e-comm & media buying (or managing media agencies). Passionate & knowledgeable about pop culture, products, fans, social/digital media and the business of entertainment overall. A developer of ideas, skilled at brainstorming and shaping concepts as a team. Experience with both B2B and B2C marketing & communications (trade shows, retail pitches, Summits, product launch events, etc.). Must have a clear understanding of dynamics & needs of complex stakeholder management. Outstanding communication and presentation skills, with ability to present and inspire all levels. Skilled at juggling many competing priorities, with exceptional organizational, planning and follow-through skills with ability to work well under time constraints. Gifted in Excel and PowerPoint. Experience with team building and bringing out the best in others.

Management has the right to add or change duties and job requirements at any time. This role is eligible for the following benefits: Medical, dental & vision Hospital plans 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available Life Insurance (Company paid Basic Life and AD&D as well as voluntary Life & AD&D for the employee and dependents) Company paid short and long-term disability Health & Dependent Care Spending Accounts (HSA & DCFSA) Employee Assistance Program Time Off/Leave(PTO, Allegis Group Paid Family Leave, Parental Leave Benefits are subject to change and may be subject to specific elections, plan, or program terms. AGS is an Equal Opportunity Employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email accommodation@allegisglobalsolutions.com for other accommodation options. In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law. Please note that we may use artificial intelligence (AI) tools to screen, assess, or select applicants for this position. These tools may analyze application materials and assist our team in identifying candidates whose qualifications best match the requirements of the role. If you have questions about our use of AI in the hiring process, or would like more information, please contact us. *We reserve the right to pay above or below the posted wage based on factors unrelated to protected classifications. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. San Francisco Candidates only: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. City of Los Angeles Candidates only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring.