Company Overview

This is a growing, mid-sized home improvement company operating from a central hub in Hartford County. The organization has been expanding its market presence and plans to continue growing through a combination of stronger marketing performance, geographic expansion, and the development of new customer acquisition channels.

What is Being Offered

Strong base + lucrative bonus potential. Benefits include 401K with match & PTO, and life insurance.

What The Position is About

Oversee all marketing, brand development, and lead generation for the company. Develop and implement comprehensive marketing strategies to maximize lead generation, conversion rates, and revenue growth. Oversee and actively optimize digital marketing campaigns, traditional media, and other lead generation channels. Manage Call Center, Show & Event, and Retail Marketing department leaders and build scalable management structures. Assist with hiring, onboarding, training, and development of the marketing team. Manage marketing vendors, agencies, and third-party relationships. Maintain marketing budgets, ensuring effective allocation of resources and maximizing ROI. Monitor KPIs, analyze campaign performance, and make data-driven decisions to improve lead quality, appointment conversion rates, and marketing effectiveness. Implement process improvements that increase efficiency, strengthen collaboration between marketing and the call center, and reduce customer acquisition costs. Collaborate closely with ownership and department leaders to align marketing initiatives with company goals and identify new growth opportunities.

The Right Candidate Will Have

• 5+ years of progressive marketing leadership experience within the home improvement industry
• Proven experience managing a multi-million-dollar marketing budget and overseeing marketing at a $25M-$40M+ company
• Strong digital marketing expertise
• Experience managing multiple lead generation channels and improving lead quality, conversion rates, and ROI
• An understanding of call center operations