Marketing and Business Development Analyst

Location: New Jersey Office

Salary Range: $80,000 – $120,000 (commensurate with experience)

SourcePro Search is partnering with a leading law firm to find a Marketing and Business Development Analyst to join their high-performing Marketing Department. This strategic role is ideal for a data-savvy, research-driven professional who thrives at the intersection of analytics, market intelligence, and business growth strategy.

What You’ll Do:

• Conduct in-depth market research and competitive intelligence to identify trends, target opportunities, and support practice group growth strategies
• Create detailed client, prospect, and industry intelligence reports to inform business development efforts
• Track and analyze legal market developments, competitor activities, and industry-specific opportunities
• Leverage data and analytics to support strategic marketing and business development initiatives
• Maintain and enhance the firm’s CRM and experience databases, ensuring accurate matter reporting and data integrity
• Assist in RFPs, proposals, and pitch materials, ensuring alignment with firm brand and strategic goals
• Develop new marketing collateral to promote the firm’s services to targeted audiences
• Manage and track outreach campaigns using the firm’s CRM system, measuring engagement and results
• Produce impactful submissions for legal rankings and awards, collaborating with PR partners when needed
• Partner closely with attorneys and practice leaders to execute targeted business development initiatives
• Provide backup support during team absences or high-volume workload periods

What You’ll Bring:

• Bachelor’s degree with 3–5 years’ experience in marketing, business development, or analytics
• Professional services experience (law firm, accounting, consulting) strongly preferred
• Exceptional writing, proofreading, and editing skills
• Highly organized, detail-oriented, and able to manage multiple projects under tight deadlines
• Advanced skills in Microsoft Excel and PowerPoint
• Familiarity with Nexl, Foundations, Bloomberg Law, and Dun & Bradstreet a plus
• Strong interpersonal skills and ability to work both independently and in a collaborative team setting
• Willingness to travel between offices as needed

If you’re ready to bring your analytical expertise, market insight, and strategic thinking to a respected and dynamic legal team, we’d love to connect.