Outreach Manager

JOB SUMMARY

The Outreach Manager plans, coordinates, and executes outreach initiatives for the Sue S. Bancroft Women's Leadership Hall (Gallery) and the Center for Women in Government (CWG) in coordination with the Jane Nelson Institute for Women’s Leadership. Responsibilities include developing, delivering, and assessing educational tours and interactive programs tailored for student, teacher, and community audiences associated with the Gallery. Additionally, the role involves crafting and publishing compelling social media content, maintaining the CWG and Gallery websites, and organizing special events. Work is performed under general supervision and performance evaluation is based upon completion of assignments and results obtained. The performance evaluation is conducted through the performance evaluations system and in accordance with the University Policies and Procedures.

ORGANIZATIONAL RELATIONSHIPS

Reports to: Associate Director, Center for Women in Government

Supervises: May supervise Student Assistants

ESSENTIAL DUTIES

• Creates, conducts, and evaluates tours, educational programs, and interactive workshops or programs for the Gallery.
• Develops goals and objectives and implements projects using outreach and engagement strategies to meet the needs of visitors and program participants.
• Manages logistics of scheduling and communications with various groups (i.e. schools, women’s groups, donors, etc.) for tours of the Gallery.
• Coordinates outreach and marketing to enhance visibility both within and outside the University for the Gallery and the CWG.
• Schedules, plans, leads, and/or hosts school tours, community events, and guest speakers.
• Coordinates and conducts training of gallery tour guides.
• Collaborates with internal and external evaluators to track and report program participation and demographics, make continual improvements to programs, and measure program outcomes and impacts.
• Represents and promotes the CWG/Gallery locally and statewide, by speaking at schools, civic clubs, community groups, and professional organizations.
• Ensures consistency and integration of messages and visual identity across all communication channels.
• Manages the creation and distribution of weekly, monthly and annual communications for the CWG and Gallery.
• Working with the JNIWL Manager of Marketing, collects, creates, and designs content and graphics for communications, including e-newsletters, digital media for web pages, social media, and others.
• Maintains relevant web page content and social media presence for the Gallery and the Center for Women in Government.
• Tracks data and analyzes return of various communication activities to evaluate effectiveness and provide recommendations for new approaches.
• Manages social media accounts for the CWG/Gallery. Creates, organizes, and files for easy access, content to be used for marketing and outreach purposes.
• Prepares and edits articles, e-newsletters, and press releases to showcase the work of the CWG and Gallery.
• Works collaboratively with internal team members and in particular with the JNIWL Manager of Marketing.
• Coordinates the selection, ordering, and organization of program supplies and consumables.
• Contributes to the development and oversight of the mission, vision, and goals of the Gallery in the center-wide and institute strategic plans.
• Provides outreach to campus community to increase awareness of educational opportunities.
• Performs other duties as requested.

ADDITIONAL DUTIES

• Performs other duties as requested.

EDUCATION

Bachelor’s degree required.

EXPERIENCE

Three years’ experience in creating community outreach programs or educational programs, preferably related to civics or history, events planning, hospitality, or any combination of relevant education and experience. Two years of experience managing and creating content for social media accounts.

REQUIREMENT

Regular and reliable attendance at the University during regular scheduled days and work hours is an essential function of this position.

All employees share the responsibility of maintaining information security and privacy requirements within the university by adhering to Federal and State regulations, and TWU Policies & Procedures.

KNOWLEDGE, SKILLS, AND ABILITIES

• Knowledge of or ability to learn established community outreach practices and overall tour operations.
• Ability to communicate effectively with others in a variety of settings, including public speaking, public tours and facilitating presentations.
• Ability to establish or maintain cooperative relationships with representatives of community, students or interested groups.
• Ability to think creatively and use new technologies to expand outreach and program impact via social media, use of graphic design software and communication tools.
• Ability to maintain records, budgets, and prepare reports.
• Ability to work with patrons of various ages and learning abilities.
• Ability to accurately prioritize and lead concurrent projects.
• High level of computer literacy and skills including Microsoft Office Suite, Adobe Suite, Google Docs, Sheets, slides, forms, newsletter design, and Canva.
• Knowledge and understanding of programming development and coordination.
• Excellent organizational skills and problem-solving skills.
• Strong oral and written communication skills with an attention to detail; ability to read and edit copy.
• High-level proficiency in social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
• Ability to use a personal computer and other office equipment, including related university software and email.

PHYSICAL DEMANDS

The physical demands described in the Essential Duties and below are representative of those that must be met by an employee to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

The employee is required to travel occasionally and work a flexible schedule. The employee may be required to work occasional weekends and evenings.

WORK ENVIRONMENT

All employees are responsible for maintaining an environment that is free from discrimination, intimidation, harassment, including sexual harassment. Work is normally performed in a typical interior work environment.

SAFETY

TWU promotes a safe working environment. Employees are responsible for completing assigned tasks safely and efficiently, and supervisors are responsible for creating and maintaining a safe work environment. Employees must report any unsafe work conditions or practices, as well as any near-miss incidents, to their supervisor and Risk Management. Supervisors and employees should ensure that injury/accident reports are submitted to the Office of Human Resources and Risk Management within 24 hours of the incident.

Texas Woman’s University, an AA/EEO employer, provides equal opportunity to all employees and applicants for employment and prohibits discrimination on the basis of race, color, national origin, religion, gender, age, disability, veteran status, sexual orientation, or any other legally protected category, class or characteristic.

All offers of employment will be contingent on the candidate’s ability to provide documents which establish proof of identity and eligibility to work in the United States. Positions at Texas Woman’s University deemed security-sensitive require background checks and verification of all academic credentials.

If you are a male between the age of 18 and 25, federal law requires that you must be registered with the U.S. Selective Service System, unless you meet certain exemptions under Selective Service law. Under HB 558, enacted by the 76th Texas State Legislature, if you are currently of the age and gender requiring registration with Selective Service, but knowingly and willfully fail to do so, you are ineligible for employment with an agency in any branch of Texas state government. For additional information regarding registration or status, you can contact the Selective Service System at 847-688-6888 or www.sss.gov.

TWU is the nation’s largest university system focused on women and a federally recognized Hispanic-Serving Institution. TWU is situated approximately 30 miles north of the Dallas-Fort Worth Metroplex and is home to approximately 16,433 graduate and undergraduate students across three campuses; Denton, Dallas, and Houston respectively. This diverse academic student community is guided by faculty committed to excellence in teaching, scholarship, and service. TWU is ranked among the nation’s top ethnically diverse institutions according to U.S. News & World Report (2022).

Additional information about the University is available at http://www.twu.edu.