Global director, product management – clinical assays

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose. BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

This role is being posted to complete a prior recruiting process run by Waters Corporation. A candidate has already been selected for this role, and this job posting is provided solely for transactional purposes. Waters Corporation conducted all recruitment activities, including candidate sourcing, screening, and hiring decisions.

The Global Director of Product Management, Clinical Assays is responsible for the full Clinical, Research, and Custom Assay portfolio, reporting to the VP/GM, Reagents & Assays. This leader will oversee global product management for the Waters Biosciences assay portfolio, including strategy, roadmap development, new product introduction, and end‑to‑end product lifecycle management.

The role leads the global assay product management marketing team and is accountable for defining and executing portfolio strategies, driving commercial deployment, and supporting sales enablement. The incumbent will work closely with the Pharma/Companion Diagnostics team to evolve the assay roadmap and will serve as a member of the Reagents & Assays business leadership team. This individual will also lead key strategic initiatives and contribute to enterprise planning deliverables, including Portfolio Reviews, Annual Strategic Plans, Annual Marketing Plans, and Marketing Budgets.

The successful candidate will bring demonstrated experience in the development and commercialization of clinical diagnostics and will help position the business as a market leader in clinical assays.

Portfolio Leadership

• Define long‑term product strategy and roadmap aligned with business objectives across all assay products, including Clinical assays.
• Translate unmet customer needs into actionable product requirements that deliver differentiated, market‑leading solutions.
• Develop and maintain product roadmaps, including generation of new product concepts and associated business cases to support portfolio and annual strategic reviews.
• Build detailed business cases to justify investment in new products and lifecycle improvements to enhance margin, reliability, and competitiveness.
• Lead full product lifecycle management by partnering with R&D, manufacturing, marketing, and sales; provide marketing leadership within cross‑functional development and project teams.
• Execute high‑impact product launches with clear target segments, value propositions, and comprehensive commercial training.

Commercial & Marketing Leadership

• Lead and develop the global assay product management team, strengthening marketing capabilities across global and regional organizations.
• Partner proactively with regional sales teams on commercialization and adoption plans, including sales enablement, customer training, product support, and demand forecasting.
• Maintain deep understanding of customer needs, regulatory requirements, reimbursement dynamics, and competitive landscapes in clinical diagnostics.
• Oversee market segmentation, unmet‑needs analysis, and pipeline assessments in collaboration with regional teams.
• Drive market research and Voice‑of‑Customer activities to inform strategy, portfolio planning, and go‑to‑market execution.
• Analyze business performance including market share, competitive activity, customer buying behavior, and promotional effectiveness to guide portfolio decisions.
• Lead competitive benchmarking to inform new product concepts, line extensions, and positioning.
• Contribute to annual marketing plans and tactical execution across all assay products.
• Oversee development of scientific, clinical, and digital content supporting assay products.
• Lead development of economic value propositions and segment‑specific pricing guidance to maximize revenue and margin.

Business Operations & Strategy

• Oversee analysis of portfolio performance, including revenue, market share, pricing, and key performance indicators.
• Contribute to demand forecasting as part of an integrated SIOP process.
• Partner with leadership and business development to evaluate new technologies, product lines, strategic partnerships, and M&A opportunities.
• Lead development of market models and revenue forecasts for existing and future offerings.
• Participate directly in periodic management reviews with Segment, Division, and Enterprise leadership.
• Serve as the senior clinical assay leader with strong executive presence and clear, effective communication.

Experience & Qualifications

• Bachelor’s degree required; advanced degree in life sciences or MBA preferred (marketing or strategy focus).
• Minimum 10 years of experience in life sciences or clinical diagnostics, including 7–10 years in product management, product marketing, new product commercialization, or strategic planning.
• Strong preference for experience in Immunology and/or Immuno‑Oncology.
• Demonstrated success launching and managing IVD/CE‑IVD assays; experience in flow cytometry and/or hematologic oncology preferred.
• Strong understanding of regulatory, market access, and reimbursement environments.
• Proven ability to partner with R&D and lead cross‑functional product development through all GPDS stages.
• Strong people leadership skills, including the ability to lead through influence in complex, matrixed environments.
• Track record of excellence in core marketing disciplines: segmentation, targeting, positioning, pricing, forecasting, and performance management.
• Proven partnership with sales organizations to drive adoption and growth.
• Strategic thinker with strong analytical, organizational, and problem‑solving skills.
• Detail‑oriented with strong financial acumen in business case development, pricing, and demand planning.
• Excellent written and verbal communication skills with experience presenting to senior executives.
• Willingness to travel approximately 25–30%.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.