The Atlantic District General Agency Principal Job Overview

At The Atlantic District, we believe that insurance is about more than just policies—it is about the people we serve and the communities we call home. We are looking for a General Agency Principal to join our team in Wilkes-Barre, Pennsylvania. This is a rare opportunity to step into a leadership role where you can truly shape the future of our local office.

We are not interested in rigid corporate structures; instead, we want to build a space where leadership feels natural, supported, and genuinely focused on individual growth. As our Principal, you will be the heartbeat of our office, steering our strategy, mentoring your team, and ensuring that every client interaction reflects our commitment to kindness and integrity. You will be walking into a group that is eager to grow and ready for your guidance.

If you are an experienced leader who values authenticity and wants to create a lasting impact in the Wilkes-Barre area, we would love to have a conversation with you about your vision for our future.

Salary Range

$220,000.00 - $250,000.00 per year

Benefits

• Annual Base Salary + Commission + Bonus Opportunities
• Paid Time Off (PTO)
• Work from Home
• Flexible Schedule
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Disability Insurance
• Parental Leave
• Hands on Training
• Mon-Fri Schedule
• Career Growth Opportunities
• Retirement Plan

Requirements

• Pennsylvania Life, Accident, and Health Insurance license.
• Valid producer appointment in good standing.
• Demonstrated history of building and leading successful insurance sales teams.
• Deep understanding of the independent agency model and carrier relationships.
• Proficiency with agency management systems and data-driven sales reporting.
• Experience in market development and recruiting high-performing producers.

Responsibilities

• Lead the day-to-day operations of our Wilkes-Barre office while setting a clear, positive vision for our team.
• Recruit, mentor, and inspire a growing staff of insurance professionals to reach their personal and collective goals.
• Develop and execute local growth strategies that increase our footprint and deepen our community ties.
• Manage carrier relationships to ensure we are offering the best possible products to our clients.
• Oversee sales workflows to maintain high standards of service and operational efficiency.
• Foster an office culture where collaboration is encouraged and every team member feels valued for their unique contributions.

The Atlantic District is a dynamic and growth-driven division of one of the nation’s most trusted insurance and financial services organizations. We partner with dedicated professionals to build thriving insurance agencies that deliver exceptional protection and financial confidence to individuals, families, and businesses throughout the Atlantic region. We operate with urgency, purpose, and a commitment to excellence — empowering passionate, impact-oriented leaders to transform their ambitions into sustainable business success.

As part of our team, you’ll work with seasoned mentors, proven systems, and a supportive community that values integrity, service, and long-term growth.

Why Join Us

Because you’re not looking for average. The Atlantic District is built for professionals who want more than a paycheck — they want impact, growth, and control over their long-term income trajectory.

Real Growth Opportunity

We operate in high-potential markets across the Atlantic region, providing access to established brand recognition, proven systems, and scalable infrastructure. You’re not starting from scratch — you’re building with backing.

Performance-Driven Income Potential

Your effort and execution directly influence your results. We reward production, leadership, and growth. There are no artificial ceilings.

Leadership & Mentorship

You’ll work alongside experienced district leadership committed to coaching, accountability, and long-term development. We don’t just open doors — we stay in the trenches with you.

Build Something That Lasts

This isn’t about short-term wins. It’s about building a business foundation that compounds over time — through client relationships, renewals, and strategic growth.

Culture of Accountability & Support

We believe in ownership of results and team collaboration. You’ll be surrounded by driven professionals who take pride in their work and push each other to elevate.

Backed by a National Brand

Operate with the strength of a recognized insurance organization behind you — giving you credibility in the marketplace from day one.