About So Good So You

Founded in 2014 in Minneapolis, So Good So You is a leading brand of premium plant-based functional beverages in the exciting natural and better-for-you food and beverage industry. SGSY is the fastest-growing brand in functional beverages and the #1 juice shot brand, featured in 2025 for the sixth consecutive year on the Inc. 5000 list of fastest-growing privately held companies in the US, as well as on Bain's list of Insurgent Brands for the last two years. Our industry-leading premium probiotic wellness shots are carried in over 14,000 locations across all 50 states. This thriving category is still developing, and there is a ton of continued upside as we accelerate consumer penetration — momentum further supported by our recent acquisition by Bansk, a leading private equity firm, which brings an exciting ambition for growth along with the resources we need to achieve it.

As a mission-driven brand that does all things For the Love of Body and Planet™, SGSY became a B Corp in early 2023, officially codifying its commitment to optimizing the brand's social and environmental impact. A WBENC-certified majority female-owned business, SGSY advocates for social justice and closing the opportunity gap within minority communities. The current workforce is 67% female and 46% BIPOC, with 50% of managers across all levels being female. Additionally, SGSY actively seeks to hire and support the career growth of minority, BIPOC, and diversity candidates.

The Role

As the Finance Manager, you will be accountable for delivering short and long-term business results across all product lines and sales channels, with a blend of responsibilities across financial planning and analysis (“FP&A”), commercial finance, and supply chain finance. You’ll work closely with Marketing, Sales, and other cross-functional partners and will gain experience in owning an entire P&L while building and executing a financial plan to support the next phase of growth for So Good So You. This includes proactively supporting the business with leadership on forecasting, financial analysis and reporting, product innovation, industry landscape assessment, pricing and competitiveness management, trade strategy, scenario planning, process improvements, and much more.

What You'll Do

• Partner with cross functional teams to create and own the entirety of P&L forecasts
• Communicate financial results with action-oriented insights
• Drive P&A and reporting efforts through strategic planning, budgeting, and long-range financial initiatives
• Develop and support business plans to drive profitable and sustainable growth
• Prepare forward looking financial modeling and investment decision analysis
• Provide external perspective on customers, suppliers, competitors, and the industry
• Identify and pursue opportunities and capabilities that deliver against the business model and strategy
• Partner with cross functional department leads to fuel collaborative budgeting and performance-driven initiatives.
• Continuously improve by simplifying processes, reducing manual work, strengthening controls, and improving the quality and timeliness of financial information.
• Lead by doing, providing direction and coaching to cross functional partners while remaining actively involved in day-to-day execution, problem solving, and critical deliverables.

Who You Are

• You have a passion for the So Good So You brand and are motivated by the idea of taking the company to the next level
• You want to ensure the company has the financial infrastructure in place to support the company’s ability to scale and respond to business needs
• You are willing to ‘get your hands dirty’, and are equally comfortable in the details and thinking strategically
• You have experience in building processes and procedures
• You are proactive and entrepreneurial, behaving with integrity and transparency
• You can lead & influence internal and external teams to deliver results through clear, concise communication
• You are momentum and results-oriented
• You display a high level of curiosity, proactiveness and creative resourcefulness that helps solve problems, connects the dots and guides smart decision making
• You don’t know everything, but you are confident in your ability to learn almost anything

Required Qualifications

• Bachelor’s degree in Finance, Accounting, Economics, or related field
• 5+ years of progressive experience
• Demonstrated ability to influence stakeholders through effective communication
• Track record of being accurate and detail oriented
• Demonstrated ability to be proactive, respond quickly, and smoothly adjust to changes
• Able to establish processes, make process improvements, and effectively organize own work
• Experience using ERP systems to identify and extract the right data to provide meaningful analysis and insights
• Ability to prioritize tasks to meet expected goals within stated timeframes
• Ability to work in a hands-on environment and work across functional groups
• Knowledge of finance, accounting, and cost accounting principles
• Demonstrated leadership, decision making, and problem-solving skills
• Exceptional verbal and written communications skills

If you don't check every box but believe you're the right fit, we'd still love to hear from you!

What We Offer

In accordance with Minnesota's Pay Transparency Law (effective January 1, 2025), the salary range for this position is $100,000 - $120,000, with hired candidates potentially eligible for an annual bonus on top of base.

We believe taking care of our people is part of doing things For the Love of Body and Planet™, so we back that up with:

• Health, dental, and vision insurance — we cover 80% of premiums for you and your dependents
• 401(k) with a 3% company match — because building wealth shouldn't wait
• $500 annual company contribution to your FSA — real dollars toward real expenses
• Discretionary Time Off — no accrual, take the time you need (exempt roles)
• 12 weeks Paid Primary Caregiver Leave — because growing families shouldn't have to choose
• 4 weeks Paid Secondary Caregiver Leave — for partners, too
• Full peace-of-mind coverage — Short Term and Long Term Disability, Life Insurance, and AD&D
• Opportunities to connect and give back — team gatherings and volunteer days throughout the year

Benefits are subject to eligibility requirements.

Our Values

It is our mission to care for our bodies and the planet. We also believe that work should be enjoyable. We have a fun, high-performance environment rooted in doing more good together, celebrating curiosity, and focusing on what matters. This value set is the secret behind our incredible growth, amazing team, and why the future looks even brighter.

• 🎉 Celebrate Curiosity: How we approach challenges and each other.
• 🤝 Do More Good Together: One plus one equals more than two.
• 💚 Focus On What Matters: In the end, it is always the people.

How To Apply

Apply on our website! www.sogoodsoyou.com/careers

For the Love of Body and Planet ™ Our company believes that we are So Good, Together™ and strives to inspire an active lifestyle that is in harmony with the environment – that starts with embracing a lifestyle based predominantly on plant-based foods, reducing our waste and being conscious of our carbon footprint. We operate a renewable energy powered Zero Waste manufacturing facility. We believe in the power of community – surrounding yourself with healthy, happy people exponentially increases your chances of being healthy and happy too! We are following our passions and are committed to supporting our community – our employees, families, friends and customers – to find and follow their own passions!

So Good Brand Inc. is a drug-free workplace. Pre-employment drug testing and background check are required for all roles. So Good Brand Inc. participates in E-Verify, the federal program for electronic verification of employment eligibility. Learn More About e-Verify Here

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