Event & brand marketing coordinator

Position Summary

Loffler Companies is seeking a highly organized, creative, and proactive Event & Brand Marketing Coordinator to plan and execute external events, sponsorships, promotional programs, and brand initiatives across the organization. Reporting to the Loffler Marketing Manager, this position manages customer and prospect events, trade shows, conferences, community events, ribbon cuttings, and sponsorship activations from planning through follow-up.

Responsibilities

Responsibilities include budgets, timelines, vendors, venues, registrations, branded materials, communications, on-site logistics, and performance reporting. The Event & Brand Marketing Coordinator also supports initiatives that build brand awareness, engage customers and prospects, and advance sales priorities. They collaborate with sales leaders, practice managers, marketing colleagues, vendors, venues, and community partners to deliver consistent, strategically aligned brand experiences. The ideal candidate is detail-oriented, creative, adaptable, and skilled in event planning, budgeting, communication, vendor management, and coordinating multiple priorities.

Essential Duties and Responsibilities

All areas of responsibility listed below are essential to the satisfactory performance of this position, with reasonable accommodation, if necessary. Any non-essential functions are assumed to be included in "other related duties as assigned":

• External Events: Plan and execute customer and prospect events, trade shows, conferences, open houses, ribbon cuttings, community events, and networking activities from initial planning through post-event follow-up.
• Sponsorship and Community Engagement: Coordinate approved sponsorships, chamber memberships, community partnerships, and participation in chamber, association, nonprofit, and community events.
• Brand and Promotional Marketing: Coordinate promotional initiatives, including customer gifts, branded merchandise, event giveaways, awards, seasonal campaigns, signage, vehicle graphics, displays, and other physical brand assets.
• Marketing and Sales Support: Support approved sales and practice-area initiatives, including events, seminars, trade shows, association activities, local market opportunities, chamber memberships, and community partnerships.
• Project and Budget Management: Manage multiple events, campaigns, budgets, timelines, deliverables, approvals, responsibilities, and status updates simultaneously.
• Measurement and Continuous Improvement: Track attendance, engagement, leads, expenses, sponsorship fulfillment, and other available performance measures.

Qualifications/Requirements

Experience coordinating customer events, conferences, trade shows, sponsorship activations, community events, ribbon cuttings, or open houses. Experience supporting brand campaigns, customer engagement, sales enablement, branded merchandise, signage, displays, gifts, or promotional materials.

Work Conditions

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.