Ecommerce sales manager

Essential Duties & Responsibilities

• Define and execute strategies and plans for eCommerce customers in line with Hunter Fan Company’s business requirements and growth objectives.
• Own the path to purchase and all associated eCommerce sales and marketing activities across assigned customers, channels, and platforms.
• Manage all aspects of selling on Amazon and support growth across marketplaces and customer channels as applicable.
• Ensure achievement of agreed customer targets and key performance indicators, including sales, profitability, forecast accuracy, digital shelf performance, content quality, inventory alignment, and promotional effectiveness.
• Implement, follow up, and update customer and channel plans to ensure priorities, timing, ownership, and execution are clearly managed.
• Support Category, Channel, Marketing, and Product teams in the development of sales plans, promotional programs, product launches, and customer-specific growth initiatives.
• Collaborate with peer Customer Managers and internal business partners to share best practices and drive account-related initiatives.
• Work collaboratively with Paid media department to develop advertising initiatives.
• Lead account management activities, including forecasting, inventory planning, promotional planning, site merchandising opportunities, cross-selling, site events, and customer business reviews.
• Collect, analyze, and translate data from internal and external systems into actionable insights, business updates, and recommended next steps.
• Manage vendor portal requirements with accounts, including item setup, content updates, reporting, compliance, and issue resolution.
• Oversee content data management and uploading across accounts and channels, including product copy, images, enhanced content, item attributes, pricing, and launch readiness.
• Effectively manage direct reports to ensure goals are well defined and executed.
• Ensure adherence to all Company principles, policies, customer requirements, pricing guidelines, and brand standards.
• Ensure development of careers, succession plans, coaching, prioritization, and performance guidance for direct reports as assigned.
• Work comfortably in the grey with an end-to-end understanding of the business, including sales, operations, content, inventory, fulfillment, customer experience, and profitability.
• Challenge the status quo and continuously raise the bar for eCommerce execution, process improvement, reporting, and customer experience.

Education

Required:

• Bachelor’s degree in Marketing, Business Administration, eCommerce, Digital Marketing, Sales, or other related field required.
• Minimum of 7 years of progressive sales, marketing, eCommerce, channel management, marketplace management, or digital commerce experience required.
• Prior experience in eCommerce is essential. Experience with Amazon, national retailers, marketplace platforms, Shopify or similar digital commerce platforms, vendor portals, product content tools, and analytics systems is strongly preferred.
• Experience leading direct reports, cross-functional initiatives, customer planning, forecasting, promotional strategy, and online business reviews.

Preferred:

• MBA or advanced degree.

Special Qualifications & Skills

• Extremely detail-oriented with the ability to manage multiple projects and priorities at the same time.
• Exceptional written and verbal communication skills are necessary, including the ability to communicate clearly with customers, leadership, and cross-functional partners.
• Strong interest and excitement in the opportunities in the ecommerce sales channel and digital commerce growth.
• Possesses an aggressive approach to all stages of execution, follow-up, and issue resolution with customers and internal business partners.
• Strong administrative skills, self-motivation, and the ability to work independently as well as part of a team.
• Strong critical thinking skills with the ability to make decisions based on data-driven results.
• Working and intuitive knowledge of computers with exceptional knowledge of Microsoft Office products, especially Excel and PowerPoint, and various vendor portal systems.
• Strong understanding of forecasting, inventory planning, promotional planning, site merchandising, content management, marketplace requirements, and eCommerce analytics.
• Ability to work within a set expense budget and manage resources responsibly.
• Willingness to travel 10% to 20% with minimal overnight travel and occasional weekend work as required.
• Ability to lift a minimum of 30 to 50 lbs. as needed for product samples, customer meetings, trade shows, or merchandising activities.
• Must be comfortable working on a ladder at heights of 15’ when needed for product reviews, displays, or customer support activities.
• Mechanical aptitude and basic understanding of electricity preferred.

Ideal Candidate Profile

• Thrives in a results-driven, accountable environment.
• Highly organized and detail-oriented.
• Self-motivated and adaptable.
• Strong operator with both strategic, technical, and financial acumen.
• Demonstrated track record of long-term tenure with an organization, including progressive responsibility and internal promotion.
• Experience operating in a mid-sized company environment, with the ability to balance strategic leadership and hands-on execution.
• Strong background in consumer goods (CPG or durable goods).