Dreamforce senior manager

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Salesforce Strategic Events is searching for an experienced Strategic Events Senior Manager to join our Dreamforce team, reporting to the Strategic Events Director, Dreamforce. This is a dual-mode role that shifts in focus across the event lifecycle. Earlier in the year, you’ll operate as a strategic right hand to the Director, helping get the event off the ground by driving enablement, staffing strategy, executive narrative, and data/reporting rigor across the full program. As planning matures from strategy to operations, you’ll step into a leadership role overseeing multiple workstreams and their leads, while directly owning select individual areas through to flawless on-site execution.

This individual will be a structured, high-judgment operator who is equally comfortable shaping strategy at the whole-event level and rolling up their sleeves to run a workstream. The role requires a self-starter who can flex between strategic oversight and hands-on ownership, build trust with a wide set of internal and external partners, and bring clarity and calm to a fast-moving, matrixed environment. On-site travel is required to ensure flawless event delivery.

This role sits within the broader Paid Events team. While Dreamforce is the primary focus, you should expect to flex into other Paid Events programs (e.g., Connections, TDX, Tableau Conference, IW), support parties and other event experiences, and cover broader business needs as priorities shift across the portfolio.

What You'll Actually Be Doing

• Partner with the Strategic Events Director to shape Dreamforce strategy and launch the annual planning process. This includes enablement for workstream leads, agencies, and partners, staffing strategy and team design, the executive narrative (Amazon-style narrative writing is a plus), and quality control of data and reporting before it reaches leadership.
• Lead and coach workstream leads as planning shifts to execution, providing guidance, unblocking issues, and coordinating across areas to surface risks and dependencies early. Directly own one or more areas through pre-event planning, onsite logistics, and post-event wrap-up, ensuring messaging, brand representation, and space allocation align to Salesforce brand and product positioning.
• Coordinate across strategic experiences, creative, demand generation, event tech, social, and sponsorships. Manage agency and vendor relationships, gain leadership approvals, and escalate blockers, budget variances, and risks early. Manage area budgets and multiple timelines, support Director-level budget oversight, and pursue cost-saving and efficiency opportunities.
• Own the integrity of event-wide metrics and reporting cadence, including post-event surveys, ROI analysis, and wrap-up reporting. Maintain Area Debriefs and Event Playbooks each cycle to build repeatable, scalable processes.

You're Our Person If...

• 8-10+ years of progressive Event Operations and/or Marketing experience, ideally in large-scale B2B high-tech environments, with a Bachelor’s degree and the ability to travel domestically and internationally.
• Demonstrated ability to operate across the full event lifecycle, from strategic planning through hands-on execution, including experience with staffing strategy, enablement planning, or team structure for large-scale programs.
• Track record of leading cross-functionally in a complex, matrixed organization and of leading, coaching, or developing other leaders or workstream owners. This includes managing agency and vendor partners, partnering with experiential/creative agencies from concept through onsite delivery, negotiating favorable vendor terms, and managing budgets with strong financial discipline.
• Strong narrative and executive communication skills, working knowledge of AI tools such as ChatGPT, Gemini, and Slackbot, and a proactive, self-directed approach to critical assignments with limited guidance. Thrives in fast-paced, ambiguous environments with competing priorities and last-minute changes.

Even Better if...

• Experience working in a corporate events environment.
• Master’s degree (MBA or equivalent).
• Experience with Amazon-style narrative writing or similar structured executive communication.
• Familiarity with Salesforce, Slack, Google Suite, and RainFocus, and direct experience using AI tools (e.g., ChatGPT, Gemini, Slackbot) to drive event operations, automation, or reporting.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.