Digital Marketing Manager

Company Overview

BoardSpot is a board management platform built for nonprofit organizations. Our software helps organizations manage their board of directors and govern efficiently. We're a small, growing team working to make governance easier for the organizations doing mission-driven work in their communities.

Position Summary

BoardSpot is seeking a hands-on Digital Marketing Manager to build and execute our marketing strategy from the ground up. You'll work across the full marketing spectrum, from SEO and content creation to paid advertising and email campaigns, reporting directly to the CEO.

Compensation

Salary: $66,000 - $70,000 annually
Equity: Equity package included
Benefits: Health insurance, vision insurance, 401(k) with company match, flexible PTO, and more (see below)

Key Responsibilities

• Content & SEO Strategy
  • Develop and execute content strategy to establish BoardSpot as a thought leader in nonprofit governance
  • Create high-quality blog posts, articles, guides, and resources
  • Optimize website and content for search engines and AI bots to improve organic rankings and traffic
  • Conduct keyword research and implement on-page and technical SEO and AI-Optimized best practices
• Lead Generation & Paid Advertising
  • Own paid acquisition across Google, Meta, LinkedIn, and other relevant channels to drive qualified leads
  • Test and launch new paid channels
  • Create and optimize landing pages and conversion funnels
  • Track and improve cost per lead and ROI across all paid channels
• Email & Social Media Marketing
  • Build and manage email marketing campaigns to nurture leads and engage prospects
  • Grow email subscriber base and launch monthly newsletter
  • Establish and maintain consistent social media presence
  • Create engaging social content that drives traffic and builds brand awareness
• Analytics & Strategy
  • Establish marketing metrics, KPIs, and reporting frameworks
  • Analyze campaign performance and make data-driven optimization decisions
  • Develop and iterate on overall marketing strategy based on results

Required Qualifications

• 3-5 years of experience in digital marketing, preferably in B2B environments
• Strong content creation and writing skills with proven ability to produce engaging, SEO-optimized content
• Hands-on experience managing paid advertising campaigns
• Demonstrated SEO knowledge and experience improving organic search performance
• Experience with email marketing campaigns and automation
• Social media marketing experience, particularly LinkedIn for B2B audiences
• Self-starter mentality with ability to work independently and take initiative
• Strong analytical skills and comfort with marketing analytics and reporting
• Excellent project management and organizational skills

Nice-to-Have Qualifications

• SaaS marketing experience
• Experience marketing to nonprofits or mission-driven organizations
• Marketing automation platform experience
• Data analysis and visualization skills
• Video production and editing capabilities

What Success Looks Like (6-Month Goals)

• Foundation Building (Months 1-2): Complete audit of current marketing efforts and website performance; Establish baseline metrics and reporting framework; Develop comprehensive marketing strategy and prioritized roadmap
• Content & SEO (Ongoing): Publish 12-16 high-quality articles on nonprofit governance topics; Improve organic search rankings for 5-10 target keywords; Grow website organic traffic by 30-40%
• Lead Generation (Months 3-6): Generate 30-50 qualified leads per month by month 6; Optimize Google Ads to improve cost per lead by 20-25%; Launch and optimize 2-3 new lead generation campaigns
• Brand Awareness & Engagement: Establish consistent LinkedIn presence and content calendar; Build email list by 200-300 contacts; Publish 3-4 customer success stories or case studies

Work Arrangement

This is a fully remote role open to candidates based anywhere in the United States.

Comprehensive Benefits Package

• Health Insurance
• Vision Insurance
• 401(k) Retirement Plan with company match
• Flexible PTO
• Paid Sick Leave
• 13 Paid Holidays
• Bereavement Leave
• Jury Duty Leave
• Military Leave