Content manager

Independently develop and execute content and influencer strategies that align with clients' brand goals, target audiences, and campaign objectives, using creative judgement to determine content themes, messaging, and campaign approaches.

Manage content calendars for various clients across industries and markets, including content planning, graphic ideation and management, and copywriting.

Lead creative ideation, write original copy and clear creative briefs, and provide creative guidance to designers and other creators.

Identify, evaluate, and recruit influencers based on audience fit, engagement quality, brand suitability, and budget, per campaign.

Manage influencer relationships, outreach, negotiations, contracts, deliverables, and deadlines.

Review content for quality, brand consistency, accuracy, and applicable advertising disclosure requirements.

Coordinate content usage rights and permissions for paid promotion with internal teams and creators.

Manage and execute paid social media boosts and campaigns as related to social media services, influencer management and other client goals.

Manage campaign budgets, maintain clear records, and produce monthly client recaps with insights and recommendations, participate in client meetings, and maintain ongoing client communication.

Test and evaluate content and influencer strategies, track campaign performance and use findings to develop client insights and improvements to content, creative direction and influencer partnerships.

Stay current on platform trends, emerging creators, and changes in audience behavior.

Manage multiple client accounts while maintaining quality and meeting deadlines.

Work effectively in a team environment and maintain a positive, cooperative rapport with staff, management, and clients.

Qualifications

• 1-3 years of experience in social media content or influencer marketing; agency experience preferred.
• Hands-on experience with Facebook/Instagram paid ad campaigns (Meta Ads Manager) strongly preferred.
• Experience assisting with or managing influencer campaigns, from sourcing through reporting.
• A portfolio of social content or campaigns you've contributed to -- internship, coursework, freelance or personal brand work all count -- ideally with measurable results.
• Excellent writing, editing, storytelling, and creative briefing skills.
• Working knowledge of major social platforms, including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
• Experience or coursework in sourcing and vetting influencers, negotiating partnerships, and managing creator relationships.
• Ability to interpret campaign metrics such as reach, engagement, clicks, conversions, and return on ad spend.
• Familiarity with social publishing, analytics, project management, and influencer discovery tools (e.g. Meta Business Suite and Sprout Social).
• Understanding sponsored content disclosures, licensing, and brand safety.
• Strong organizational, communication, and client presentation skills.
• Self-starter who can work independently and collaborate across creative, content and paid media teams.
• Proven ability to handle multiple projects, meet deadlines, and maintain a professional, positive demeanor with clients.
• Basic video editing, design, or on-camera content creation skills are a plus.