Community & Marketing Manager

Compensation Type

Yearly

Overview

The Community & Marketing Manager is responsible for developing and executing the property's integrated marketing strategy. The position reports jointly to the property Director of Sales and Marketing, with strategic oversight from the Highgate Corporate Marketing team, works closely with the Brand team at Atelier Ace as an extension of the brand. The role translates property commercial goals and Ace brand priorities into relevant content, marketing initiatives, partnerships and community programming that enhance the guest experience, strengthen the hotel's position, drive room revenue and support group business. This is a hands-on marketing role with a strong community-building and creative mindset, requiring the ability to cultivate local relationships, develop activations and bring brand campaigns to life while effectively managing agency and brand partners and measuring marketing impact.

Responsibilities

• Develop, manage & own quarterly property marketing goals, integrated commercial strategies, activation plans, community engagement initiatives and content calendars aligned with hotel business objectives, revenue opportunities and Ace brand priorities.
• Curate an event marketing strategy mapped to quarterly revenue goals, combining local programming, artist and DJ bookings, and strategic brand partnerships that generate content, drive engagement and increase room and group bookings.
• Partner with Revenue Management to understand occupancy forecasts, booking pace, need periods and market opportunities, translating insights into targeted campaigns, packages and offers designed to stimulate room demand and direct bookings.
• Partner with Sales to identify group business & catering priorities and develop marketing initiatives, creative content and sales collateral that support lead generation, conversion and visibility within priority segments.
• Use competitive, market, guest and performance data to identify demand-driving opportunities, inform marketing priorities and optimize activity based on measurable business impact.
• Lead relationships with external marketing agencies, establishing clear priorities, briefs, timelines, deliverables and performance expectations, and ensuring resources are focused on the property's highest-priority business needs.

Qualifications

• At least 3+ years' experience in Marketing, Communications, Event Production or Content Creation (hospitality industry experience essential).
• Demonstrated ability to develop and implement integrated marketing strategies, creative content & campaigns with a clear understanding of how marketing initiatives contribute to room demand, direct bookings, group business and brand growth.
• Working knowledge of digital marketing and SEO fundamentals, including Google Analytics, Google Search Console, keyword strategy, website optimization and paid social/search, with the ability to manage and evaluate agency partners.