Marketing & Community Liaison

Facility: Slovene Home for the Aged
Location: Cleveland, Ohio
Employment Type: Full-Time
Department: Marketing & Admissions
Reports To: Administrator

About Us

At Slovene Home for the Aged we are committed to providing compassionate, high-quality care and helping residents achieve the best possible quality of life. We are seeking a motivated, personable, and results-driven Marketing & Community Liaison to help grow our census, strengthen community relationships, and connect patients and families with the care and services they need.

Position Summary

The Marketing & Community Liaison is responsible for developing referral relationships, promoting facility services, coordinating admissions, and implementing marketing strategies to support census growth. The ideal candidate is outgoing, organized, professional, and passionate about healthcare and senior services.

Key Responsibilities

Marketing & Business Development

• Develop and maintain strong relationships with hospitals, physicians, discharge planners, case managers, assisted living communities, home health agencies, hospice providers, and other referral sources.
• Conduct regular outreach visits, presentations, and follow-ups with community partners.
• Identify new business opportunities and referral sources to support facility census growth.
• Promote the facility’s skilled nursing, rehabilitation, long-term care, and other available services.
• Coordinate marketing events, community outreach programs, facility tours, and educational presentations.
• Maintain a professional presence in the community and represent the facility positively.
• Assist with digital marketing, social media, promotional materials, and reputation management as needed.

Admissions & Census Development

• Respond promptly to inquiries from prospective residents, families, hospitals, and referral partners.
• Coordinate facility tours and communicate the benefits and services offered by the facility.
• Collaborate with the admissions team, clinical leadership, and administrative staff to facilitate timely admissions.
• Follow up on referrals, pending admissions, and prospective resident inquiries.
• Track referral activity, conversion rates, and admissions outcomes.
• Help develop and implement strategies to achieve census and occupancy goals.

Relationship Management & Reporting

• Maintain accurate records of referral sources, outreach activities, and marketing contacts.
• Prepare regular reports on marketing activity, referral trends, admissions, and census performance.
• Participate in facility meetings and contribute ideas for improving outreach and business development.
• Work collaboratively with nursing, rehabilitation, social services, and other departments to support a positive patient and family experience.
• Ensure marketing and admissions activities comply with applicable privacy requirements, healthcare regulations, and facility policies.

Qualifications

• Experience in healthcare marketing, admissions, sales, business development, or a related field preferred.
• Experience in skilled nursing, long-term care, rehabilitation, senior living, or hospital discharge planning is highly desirable.
• Strong communication, interpersonal, and relationship-building skills.
• Ability to establish and maintain professional referral relationships.
• Excellent organizational skills, attention to detail, and follow-through.
• Proficiency with email, Microsoft Office, customer relationship management systems, and basic reporting tools.
• Ability to work independently, manage competing priorities, and meet established goals.
• Valid driver’s license and reliable transportation for community outreach.

Preferred Skills

• Knowledge of the local healthcare referral network.
• Familiarity with skilled nursing admissions processes and payer sources.
• Experience developing marketing plans and tracking referral and census metrics.
• A proactive, self-motivated approach to sales and relationship development.
• A genuine commitment to serving seniors, patients, and their families.

What We Offer

• Competitive compensation based on experience.
• Opportunities for professional growth and development.
• A supportive, collaborative leadership team.
• The opportunity to make a meaningful difference in the lives of residents and their families.
• Paid time off, health insurance, 401k.

Slovene Home for the Aged is an equal opportunity employer.