Commercial program manager

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Title: Commercial Program Manager

Country: USA

Location: Raleigh, NC

Professional Area: Marketing & Sales

Role: Permanent

Reporting to: Commercial Planning Lead Manager

Talent Attraction Expert: Vivaldo Alves

Areas of Responsibilities:

Value-Added Promotion Planning & Execution:

Develops and manages Value-Added Promotion (VAP) execution plans from planning through field deployment. Coordinates program requirements across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other relevant stakeholders. Develops store-targeting approaches aligned with program objectives and commercial priorities. Coordinates store-level quantity allocation to support effective program deployment. Ensures pricing considerations and supply chain inputs are incorporated into program planning. Develops clear sales communication and execution guidance to support field readiness. Monitors the VAP process and identifies opportunities to improve efficiency, consistency, and program effectiveness. Uses performance insights and post-program learnings to continuously improve future VAP planning and execution.

Trade Program & Contract Development:

Partners with Trade Marketing, Sales Management, Pricing, and other stakeholders to develop retail, wholesale, and chain trade programs. Supports the development and implementation of commercial initiatives aligned with business priorities and customer needs. Contributes to the development and maintenance of customer contract frameworks. Evaluates program requirements, commercial considerations, and execution implications when developing initiatives. Coordinates cross-functional inputs to ensure programs are practical, aligned, and ready for execution. Supports Sales teams with clear program guidance, requirements, and relevant commercial information. Identifies opportunities to improve trade program processes and strengthen consistency across initiatives.

Competitive Contract Intelligence:

Develops and maintains knowledge of competitive retail and wholesale contract structures. Monitors relevant competitive trade and contract activity to maintain an up-to-date view of the commercial landscape. Establishes and maintains a current contract landscape library. Organizes competitive contract information in a clear and accessible format. Develops concise summaries of competitive contract structures and key commercial considerations. Shares relevant insights with the Sales Team to support awareness, planning, and commercial decision-making. Identifies emerging competitive trends and developments that may have implications for future trade programs and customer negotiations.

Program Analytics & Performance Improvement:

Analyzes sales programs, trade initiatives, and execution results to evaluate program effectiveness. Uses sales data, KPIs, and operational analytics to identify trends, opportunities, and areas requiring improvement. Measures program performance against established objectives and expectations. Translates analytical findings into clear, actionable recommendations. Incorporates post-program learnings into future program design and planning. Identifies opportunities to improve program processes, execution, and commercial outcomes. Supports informed decision-making through accurate and relevant performance insights. Continuously evaluates and improves commercial program processes and ways of working.

Cross-Functional Planning & Stakeholder Management:

Coordinates activities and deliverables across Sales, Trade Marketing, Pricing, Supply Chain, Finance, and other stakeholders. Establishes clear timelines, responsibilities, and required inputs for commercial programs. Manages project dependencies and follows up on outstanding actions to maintain program readiness. Builds strong working relationships across functions to facilitate alignment and effective execution. Communicates program requirements, updates, risks, and recommendations clearly to relevant stakeholders. Supports effective implementation of approved programs within established commercial strategies, trade guidelines, pricing direction, contract frameworks, and budget parameters. Identifies operational challenges and facilitates resolution with appropriate stakeholders.

Other:

Manages various tasks and projects as they arise and as requested by the manager. Supports broader commercial planning and sales organization priorities and initiatives as required.

What to expect:

At JTI Liggett, we are proud to be recognized as a Top Employer and awarded the Global Equality Standards certificate, continuing our commitment to equal pay and equal opportunities. Our culture is what makes JTI Liggett a fun and exciting environment to work in. We value integrity, trust, empowerment, and freedom – freedom of choice, freedom of thought, freedom of expression, and freedom to be yourself. We ask for accountability, ownership, results, and collaboration. And we care for our people's well-being. In addition to the salary, you can enjoy the following benefits:

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.