Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The Planner, Commerce Media is a member of a cross-functional team responsible for driving e-commerce, retail, and omnichannel growth for client accounts. This role supports the development and implementation of commerce media plans across retailer media networks and third-party platforms.

The position is both strategic and tactical, combining media planning, hands-on campaign management, optimization, reporting, and client communication. The ideal candidate brings curiosity, strong analytical thinking, and a desire to turn retail media and campaign data into actionable recommendations.

Responsibilities

• Develop tactical commerce media plans across retailer media networks and third-party partners, including sponsored search, programmatic, retailer display, social commerce, audience-based buying, and remarketing.
• Execute, manage, and optimize digital media campaigns to meet or exceed client objectives and performance expectations.
• Ensure tactical plans align with broader commerce and brand strategies, and help connect retailer media with upper-funnel activity to create end-to-end media plans.
• Prepare media flowcharts, budgets, buying specifications, activation guidelines, creative requirements, insertion orders, and other campaign documentation needed for launch.
• Coordinate campaign setup, trafficking, implementation, quality assurance, troubleshooting, billing, and reporting across pre-launch and live campaigns.
• Monitor performance and provide clear recommendations on optimizations, risks, opportunities, and next steps.
• Partner with Analytics and other cross-functional teams on measurement, reporting, insight generation, and interpretation of results.
• Conduct research and contribute to media points of view, competitive reporting, client recommendations, and proposals for new opportunities.
• Build productive relationships with retailer media networks, platform partners, vendors, and sales representatives to assess the value and applicability of media opportunities.
• Identify innovation and test-and-learn opportunities across new approaches, partners, platform capabilities, and retailer offerings.
• Communicate campaign status, key milestones, success criteria, performance, and risks to internal teams and clients; escalate critical issues appropriately.
• Proactively recommend process improvements that strengthen collaboration, workflow, and campaign delivery.
• Participate in knowledge-sharing sessions and support the training or guidance of junior team members on client requirements, optimization strategies, and best practices.

Qualifications

• Bachelor’s degree or equivalent relevant experience.
• Experience in bid management, campaign management and optimization, digital media operations, media planning, or a related field.
• Experience with trafficking, campaign setup, activation, optimization, quality assurance, billing, reporting, and analytics.
• Working knowledge of retail media, e-commerce marketing, shopper marketing, programmatic, performance marketing, paid search, or digital investment.
• Experience with platforms such as DV360, The Trade Desk, Amazon DSP, and retailer or third-party DSPs is preferred.
• Experience with 3rd party campaign managed tools (i.e Pacvue,Criteo, etc)
• Understanding of traditional and digital media planning principles, commerce-focused KPIs, and measurement approaches, including ROAS.
• Client-facing experience and the ability to identify risks, resolve issues, and communicate recommendations clearly.
• Proficiency in Microsoft Excel, PowerPoint, Word, and media planning or buying tools.
• Strong analytical, mathematical, organizational, written, and verbal communication skills.
• Ability to manage multiple priorities and thrive in a fast-paced environment.
• Experience in Telco is preferred.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $53,960.00 - USD $66,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/7/2026.