Go-to-market (gtm) manager

For one of our clients, we are looking for a Go-To-Market Manager. As a Go-To-Market Manager, you will be responsible for the overall leadership and performance of the company's sales channels, including Grey Market, Retail, Fibre, Field Operations & Trade Sales (FOTS), and other assigned channels. Your role includes developing and executing go-to-market strategies, leading Channel Leads and their teams, driving commercial performance, and ensuring that each sales channel has the people, resources, structure, and support required to achieve sustainable growth and operational excellence.

You will work closely with Marketing, Product, Customer Experience, Finance, Technology, Operations, HR, and Supply Chain to translate commercial priorities into effective sales execution. The role requires a strong combination of strategic thinking, commercial acumen, people leadership, analytical skills, and hands-on operational management.

Requirements

• Bachelor's degree in Business, Marketing, Commercial Management, or a related field
• Minimum 5 years of progressive experience in sales management, channel leadership, go-to-market strategy, or commercial operations, preferably within telecommunications, FMCG, retail, distribution, or another consumer-focused industry
• Proven experience managing multiple sales teams, Channel Leads, Managers, or other commercial leaders, including coaching, performance management, and team development
• Demonstrated track record of achieving sales growth and commercial targets, with strong understanding of customer acquisition, retention, productivity, and channel performance
• Strong commercial and analytical skills, with experience in sales forecasting, budgeting, performance reporting, market analysis, workforce and territory planning, and resource allocation
• Excellent communication, negotiation, presentation, stakeholder-management, and cross-functional collaboration skills
• Strong organizational and problem-solving abilities, with excellent attention to detail and a results-oriented approach
• Proficiency in Microsoft 365, particularly Excel, Word, PowerPoint, and Outlook
• Ability to make timely, evidence-based decisions, take ownership of business outcomes, and manage competing priorities effectively
• Adaptable and resilient, with the ability to perform effectively in a fast-paced, target-driven environment

What will you be doing?

As a Go-To-Market Manager, you will lead the company's sales channels and Channel Leads, ensuring the achievement of commercial targets and operational objectives. You will develop and execute go-to-market plans, set clear KPIs, monitor performance, and take corrective action to drive revenue, sales growth, customer acquisition, retention, and productivity.

You will lead and develop Channel Leads and their teams through recruitment, coaching, performance management, and capability development. You will also oversee campaigns, promotions, product launches, and service initiatives, ensuring effective execution across all sales channels.

Working closely with Marketing, Finance, Operations, HR, Product, Customer Experience, Technology, and Supply Chain, you will identify opportunities, resolve operational challenges, optimize resources, and improve overall channel performance. You will analyze market and customer trends, manage budgets and resources, and provide senior management with forecasts, performance reports, and recommendations.

Benefits

• Fully company-covered health insurance
• Pension plan in USD
• 20 vacation days per year
• Vacation allowance equivalent to one month’s salary
• Postpaid mobile plan