Product head - ev sales

The Product Head – EV Sales will be responsible for leading the sales strategy, product management, market development, and overall business growth of electric vehicles (EVs). The role requires a strong understanding of the electric vehicle market, product positioning, dealer and distributor management, and customer engagement. The incumbent will drive sales performance, strengthen market presence, and ensure the achievement of business objectives while identifying new opportunities in Nepal’s evolving EV industry.

Key Responsibilities

A. Sales Strategy and Business Development

• Develop and implement comprehensive sales strategies to achieve monthly, quarterly, and annual sales targets.
• Drive EV sales growth by identifying new business opportunities, customer segments, and potential markets.
• Monitor sales performance, market trends, and competitor activities to develop effective sales plans.
• Build and maintain strong relationships with corporate clients, fleet operators, dealers, distributors, and other key stakeholders.
• Explore opportunities for institutional sales, fleet sales, and strategic business partnerships.

B. Product Management and Market Positioning

• Develop a thorough understanding of EV product specifications, features, pricing, performance, and competitive advantages.
• Define product positioning, value propositions, and sales strategies based on market demand and customer preferences.
• Coordinate with principals, manufacturers, and suppliers regarding product availability, pricing, new launches, and product updates.
• Gather customer and dealer feedback to recommend product improvements and enhance customer satisfaction.
• Ensure sales teams are equipped with updated product knowledge and effective sales tools.

C. Dealer and Channel Management

• Develop and expand the dealer and distribution network across Nepal.
• Set dealer sales targets, monitor performance, and implement initiatives to improve productivity.
• Maintain strong relationships with existing channel partners and identify new dealership opportunities.
• Ensure effective coordination regarding inventory planning, vehicle allocation, and delivery schedules.
• Support dealers in resolving product-related concerns and improving sales conversion.

D. Marketing and Promotional Activities

• Collaborate with the marketing team to develop and execute product campaigns, promotional activities, roadshows, and EV awareness programs.
• Support the planning and execution of new product launches and market activation initiatives.
• Analyze customer preferences and market feedback to strengthen brand positioning.
• Identify opportunities to promote EV adoption among individual customers, corporate clients, and commercial fleet operators.

E. Team Leadership and Performance Management

• Lead, motivate, and guide the EV sales team to achieve business targets.
• Establish individual and team sales KPIs and regularly evaluate performance.
• Conduct sales reviews, product training, and capability-building sessions.
• Ensure effective coordination among sales, marketing, after-sales service, finance, and logistics teams.

F. Reporting and Business Planning

• Prepare regular sales forecasts, market analysis reports, and business performance updates.
• Monitor sales revenue, profitability, market share, and inventory movement.
• Develop annual business plans, sales budgets, and product-specific growth strategies.
• Provide management with actionable insights and recommendations to improve business performance.

Qualifications and Experience

• Bachelor’s degree in Business Administration, Marketing, Management, or a related field. An MBA will be an added advantage.
• Minimum 5–8 years of relevant experience in sales, product management, or business development, preferably in the automotive or EV industry.
• At least 2–3 years of experience in a team leadership or managerial role.
• Experience in automobile sales, dealership management, distribution, or channel development will be highly preferred.
• Candidates with experience in electric vehicles, automotive product launches, or mobility solutions will have a distinct advantage.

Required Skills and Competencies

• Strong sales leadership, strategic planning, and business development capabilities.
• Sound understanding of automotive products and the EV market.
• Excellent negotiation, communication, presentation, and relationship-management skills.
• Strong analytical skills with the ability to interpret sales data and market trends.
• Proven ability to manage sales targets, budgets, and team performance.
• Proficiency in MS Office, particularly Excel and PowerPoint; experience with CRM or ERP systems is an advantage.
• Ability to travel within Nepal as required for business development and dealer management.

Key Performance Indicators (KPIs)

• Achievement of monthly, quarterly, and annual EV sales targets.
• Revenue growth and sales profitability.
• Expansion of dealer networks and sales channels.
• Improvement in market share and product penetration.
• Dealer productivity and customer conversion rates.
• Accuracy of sales forecasting and inventory planning.
• Customer satisfaction and effectiveness of promotional initiatives.
• Team productivity and achievement of individual sales targets.