Branding, marketing & communications officer

Summary

The Branding, Marketing & Communications Officer plays a pivotal role in formulating and implementing comprehensive strategies for branding, marketing, and digital communications. This position is dedicated to boosting the market presence and commercial success of Therbo Consulting alongside its subsidiary, Insights and Stats. The incumbent will fortify the organization's brand identity, foster deeper audience interaction, cultivate high-quality leads for research and consulting offerings, champion thought leadership, and guarantee uniformity in all internal and external messaging. By blending strategic insight with practical execution, the ideal candidate will propel brand recognition, stakeholder involvement, client acquisition, and loyalty through diverse channels including digital marketing, content creation, media relations, strategic partnerships, and corporate communications.

Responsibilities

• Uphold and enhance the corporate brand identity across all communication channels.
• Guarantee alignment in brand voice, visual elements, messaging, and overall customer experience.
• Evaluate brand perception and propose necessary enhancements.
• Formulate annual and quarterly marketing roadmaps that align with overarching business goals.
• Create and implement integrated campaigns to showcase products, research reports, services, events, and data platforms.
• Pinpoint emerging market prospects and new customer demographics.
• Assist sales and business development units with focused marketing efforts.
• Evaluate campaign outcomes and refine strategies to maximize return on investment.
• Oversee website content management and user interaction levels.
• Craft and execute SEO and SEM tactics to boost online discoverability.
• Handle email marketing initiatives and newsletter distribution.
• Analyze website traffic, conversion metrics, and overall digital performance.
• Produce engaging materials such as research briefs, articles, blog posts, white papers, case studies, newsletters, executive speeches, press releases, and promotional assets.
• Design professional infographics, charts, dashboards, and visual data representations to convey complex research and datasets clearly and attractively.
• Convert statistical findings and market intelligence into accessible visual formats for various media.
• Partner with researchers, analysts, and consultants to ensure visual materials accurately represent data and insights.
• Create standardized branded templates for reports, presentations, social media graphics, and fact sheets to maintain communication consistency.
• Oversee the release of industry reports, market intelligence, and knowledge assets across digital and print mediums.
• Assist leadership in crafting thought leadership content that establishes the firm as a trusted authority in data and market intelligence.
• Administer social media accounts across platforms like LinkedIn, X, Facebook, and Instagram.
• Generate compelling multimedia content to foster community growth and audience interaction.
• Track industry trends and capitalize on current conversations to elevate brand visibility.
• Measure and report on social media performance metrics.
• Develop corporate presentations and communication documentation.
• Organize and manage webinars, research launch events, and conferences.
• Drive promotion for company events throughout the pre-event, during, and post-event phases.
• Forge strategic alliances that enhance brand exposure.
• Execute marketing campaigns designed to produce qualified business leads.
• Provide marketing support for proposal development.
• Design initiatives aimed at increasing subscriptions, report downloads, and client inquiries.
• Work closely with business development teams to drive growth.
• Track industry trends, customer behaviors, and competitor actions.
• Perform market research to uncover new opportunities.
• Advise on branding and marketing innovations based on market intelligence.
• Define key marketing performance indicators (KPIs).
• Assess campaign success using analytical tools.
• Compile monthly and quarterly performance summaries.
• Leverage data insights to enhance marketing efficiency and customer engagement.