Evolving an Iconic Brand for the Future

This is an opportunity to shape the next chapter of Hilti’s global brand. As Head of Global Brand and Design, you will set the direction for how one of the construction industry’s most established brands evolves in a world increasingly shaped by software, services, connected products and AI.

Building on Hilti’s strong brand foundations, you will define how our brand and design system evolves to reflect the expanding breadth of our business and create a compelling, coherent experience across physical and digital touchpoints. Your mandate goes well beyond brand stewardship. You will set an ambitious vision for the future of the Hilti brand and turn it into a global reality, bringing together strategy, design, customer experience and technology.

Working across markets, business units and functions, you will build the alignment, capabilities and systems required to move the brand forward at global scale. This is a full-time global leadership position, available immediately. The role requires regular international engagement, with travel of up to one week per month.

What you’ll do

• Lead a global brand evolution: You will define and lead the evolution of Hilti’s global brand strategy, identity and design system.
• Make brand a business-wide capability: You will partner with senior leaders across marketing, product, sales, software, IT and customer functions to embed brand thinking into business strategy and the end-to-end customer experience.

What you’ll bring

This role calls for an established senior marketing transformation leader who has already operated successfully at enterprise scale. You will bring the judgement, credibility and resilience to set a bold direction, influence senior decision-makers and turn ambition into sustained organizational change.

What’s in it for you

A rare opportunity to shape a global brand at a defining moment. This role offers more than stewardship of an established brand. You will have the mandate to influence how Hilti evolves, how its expanding portfolio is understood and how customers experience the company across markets and touchpoints.

Commitment to Inclusion

At Hilti, inclusion is a key focus in how we work, lead, and grow together. We are committed to embracing diversity of thought and creating an environment that is inclusive of everyone, everywhere.