Specialist - marketing & advertising

Position Summary:

Responsible for executing KDD’s digital marketing and advertising initiatives across digital channels to enhance brand awareness, increase customer engagement, support business growth, and ensure effective online presence through data-driven marketing campaigns.

Key Responsibilities:

• Assist in planning and executing digital marketing campaigns across social media, search engines, display advertising, and email marketing platforms.
• Manage and update social media content calendars and monitor engagement across digital channels.
• Support the development and execution of advertising campaigns in alignment with brand guidelines and marketing objectives.
• Monitor, analyze, and report campaign performance using digital analytics tools and provide recommendations for improvement.
• Execute SEO and SEM activities to improve website visibility and drive online traffic.
• Coordinate with advertising agencies, media partners, and vendors to support marketing campaigns and promotional activities.
• Track marketing budgets, campaign expenditures, and performance metrics.
• Prepare regular reports on campaign effectiveness, audience engagement, and key digital marketing KPIs.
• Stay updated on digital marketing trends, emerging technologies, and industry best practices.
• Perform other duties as assigned by the Direct Manager.

Required Qualification:

Bachelor's degree in marketing, Digital Marketing, Business Administration, Communications, or a related field.

Required Experience:

Minimum 1 year of experience in Digital Marketing, Advertising, FMCG Marketing, or a related field. Experience managing social media platforms, digital campaigns, and online advertising activities is preferred.

Required Technical Skills:

Digital Marketing, Social Media Management, Digital Advertising, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Creation, Campaign Management, Google Analytics, Meta Ads Manager, Marketing Analytics & Reporting, Brand Management, Online Advertising Platforms, Website Content Management, Coordination & Follow-Up, Microsoft Office.