Assistant manager - market research

Position Summary:

Support the planning and execution of market research and consumer insight initiatives to drive business growth and informed decision-making. Conduct market analysis, competitor assessments, pricing studies, consumer research, and market intelligence activities to support product development, portfolio expansion, and marketing strategies.

Key Responsibilities:

• Conduct market research, feasibility studies, and consumer insight projects.
• Analyze market trends, customer behavior, and competitive activities.
• Support concept testing, product evaluations, and new product launch assessments.
• Prepare competitor benchmarking, SWOT analyses, and market intelligence reports.
• Assist in pricing analysis and provide recommendations based on market data.
• Design and administer surveys, focus groups, product tastings, and Voice of Customer (VOC) programs.
• Collect, analyze, and interpret quantitative and qualitative research data.
• Develop reports, dashboards, presentations, and actionable business insights for management.
• Coordinate with external research agencies, data providers, and industry experts.
• Support the maintenance of market intelligence databases and reporting systems.
• Monitor industry developments, consumer trends, and emerging market opportunities.
• Collaborate with Marketing, Product Development, Commercial, and Procurement teams on research initiatives.
• Recommend improvements to research methodologies, tools, and processes.
• Ensure compliance with company policies, procedures, and HSE requirements.
• Perform other duties assigned by the Direct Manager.

Required Qualification:

Bachelor's degree in marketing, Business Administration, Statistics, Economics, or a related field. Professional certification in Market Research, Consumer Insights, Marketing Analytics, or a related discipline is an advantage.

Required Experience:

Minimum 5-7 years of experience in Market Research, Consumer Insights, Marketing Analytics, FMCG, Dairy Manufacturing, or a related field. Experience in conducting consumer research, market analysis, competitor analysis, and business reporting.

Required Technical Skills:

• Market Research & Analysis
• Consumer Insights & Research Methodologies
• Market Intelligence
• Competitive Analysis & Benchmarking
• Pricing Analysis
• Survey Design & Data Collection
• Quantitative & Qualitative Research
• Statistical Analysis & Data Interpretation
• Advanced Microsoft Excel
• Power BI / Data Visualization Tools
• Report Writing & Presentation Development
• Database Management
• Market Trend Analysis
• Stakeholder Management
• Business Analytics & Problem Solving