Job Purpose

To work as an important link between Marketing Function (for all domestic markets and some international markets like Nepal & Bangladesh) and Logistics Department so as to facilitate movement of goods in the most cost effective manner and on OTIF (On-time, In-Full) principle.

Job Context & Major Challenges

1. With the launch of multiple products, the movement of goods has become a challenging task in the Unit, more-so in the context of higher no. of SKUs. The challenge gets multiplied with the dynamics and uncertainties of competitive market conditions wherein, the logistics & dispatch plans are not static in a given period.
2. The uncertainties arising out of external factors (like change in fuel prices, local logistical advantages of competitors in specific markets, troughs & crests in monthly off-take of Stockists linked to ongoing market-demand, road transporters strike, impact of seasonality on availability of adequate means of transportation etc.) lead to daily fine-tuning of dispatch plan and coordination with various internal customers/ external agencies so that the Monthly/ Quarterly/ Yearly Sales target are met.
3. Also, the coordination task with relevant All-India offices of CONCOR (tasks like rake-planning & transhipment planning, control of financial liabilities arising out of damages/ ground-rents/ penalties/ demurrages, maintaining cordial relations with key-decision-makers and staff in CONCOR & Indian Railways etc.), demands dedicated focus and highly effective coordination & interpersonal skills.

Key Challenges

1. Uncertain market conditions impacting the variables of transportation/ movement of goods.
2. To coordinate with All-India marketing team and ensure maintenance of Optimum Stock Level in all the Depots, to avoid a stock-out position, even in the most uncertain situations.
3. Manage On-Time, In-Full delivery of all the SKU (Stock-keeping Units) with a constant review & control of - dispatch plan, transit-time in shipment of goods, damages, withheld material at Container Yards etc.
4. Effective coordination with all the internal/ external touch-points so as to maintain high level of customer satisfaction, especially on the parameter of OTIF Delivery.
5. To streamline daily dispatch plan in a manner that it doesnt affect the monthly/ quarterly/ yearly sales target of Marketing-function.
6. To assist Marketing Head in preparing near-accurate monthly sales budget of the entire product-mix so that the production-planning & logistics-planning are well aligned and deviations are minimized.

Key Result Areas KRA (Accountabilities)

KRA1 Accountability: ASSISTANCE IN SALES PLANNING

1. Study the historic trends of Sales (Month-wise, Product-wise, Sales Area-wise, State-wise, Zone-wise & All-India for BW as well as competitors).
2. Design formats to obtain the Sales Figure from Regional teams, during Planning & Budgeting exercise.
3. Coordinate with Regional teams to obtain their respective plans and compile the same to obtain All-India picture.
4. Assist Marketing Strategy Cell and Functional Head-Marketing to streamline the forecasted Sales Plan, during Planning & Budgeting exercise, (in accordance with the Revenue Driver Tree), so that the same can be converted into a systematic Dispatch & Production schedule for a given FY.

KRA2 COORDINATION FOR DISPATCH PLANNING

1. Coordinate with regional teams to review, monitor and control the Dispatch Plan (on daily> weekly>monthly basis).
2. Update the Sales-Area/ State/ Region-wise dispatch plan and submit the same through structured reports, to Functional Head-Marketing. In other words, assist Functional Head (Marketing) in Reviewing and Controlling the Targets on a daily basis, set for a given FY.
3. Based on the daily review with FH (Mktg.), prepare a status report, as per the amendments finalized in discussion with FH.
4. Provide timely information about the amendments & status reports to all concerned Regional/ State/ Sales Area Heads, to ensure that the Dispatch Planning is in tandem with the decisions.

KRA3 CUSTOMER SATISFACTION

1. Ensure timely dispatch of material, as per Customers plan, through daily follow-up & coordination with Logistics (Kharia).
2. In pro-active coordination with the concerned sales team, ensure that the Optimum Stock Level in the Depots (Godowns) is maintained so that the Customer at these locations doesnt face a stock-out position.
3. To interact with dis-satisfied Customers (Stockists & Industrial buyers), in the event of delays in delivery of material. Accordingly, handle their grudges/ complaints in a manner that such situation crisis does not have a bearing on their relationship with the Organistaion.
4. Serve as an important central link between Logistics (Kharia) and Regional teams to facilitate the OTIF (On-time, In-Full) delivery of goods.

KRA4 COORDINATION WITH CONTAINER CORPORATION OF INDIA (CONCOR)

1. Coordinate with all relevant offices of CONCOR, on All-India basis, for timely rake planning and trans-shipment planning on daily basis.
2. Maintain cordial relationship with key-decision-makers and staff in CONCOR to control financial liabilities arising out of damages, ground-rents, penalties/ demurrages, withheld containers etc.
3. Facilitate the negotiations between Logistics (Kharia) and CONCOR, thus contributing in cost-effective transportation of goods.
4. Ensure timely placement of rakes at Works-Kharia.

KRA5 INTERFACE BETWEEN CMO & LOGISTICS (KHARIA)

1. Prepare and submit All-India “Order transmission plan” to Logistics (Kharia) on daily/ weekly basis.
2. Based on competitor’s dispatch information received from Logistic (Kharia) and relevant State Heads, prepare reports related to State-wise dispatches of all Brands of White Cement, on monthly basis. These reports are used by all Departments for analysis of Industry Growth, BW Growth and Market-share of all the brands.
3. Facilitate meetings and execution of specific tasks with CONCOR, based on directions/ requirements of Logistics (Kharia).
4. Facilitate information-based interaction between FH-Marketing and Logistics (Kharia), through various informative reports (generated as per the requirements of FH-marketing). Such reports provide a basis for taking decisions related to Sales/ dispatches/ logistics related affairs and also serve as an informative base for various analytical tasks carried-out by marketing Strategy Cell (during Planning & Budgeting Exercise and Quarterly reviews).