Trade marketing officer -meal

Responsibilities & Key Deliverables

1. Marketing at the Point of Sales:
   • Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs.
   • Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials.
2. Training & Enablement:
   • Built capability for dealership sales staff on promotional campaigns, and customer engagement strategies.
   • Provide the dealership sales team with promo-specific tools and materials for seamless execution.
3. Budget Management:
   • Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns.
   • Track and report on budget utilization to ensure alignment with financial goals.
4. Event Planning & Execution:
   • Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs.
   • Collaborate with external vendors and internal teams for smooth execution of marketing events.
5. Customized Offerings:
   • Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics.
6. Growth Initiatives:
   • Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches.
   • Regularly monitor market trends and customer feedback to refine strategies.

Experience

0-2 yrs Industry Preferred

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field.

General Requirements

• Strong interpersonal and communication skills to collaborate with internal and external stakeholders.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Creative problem-solving skills to develop innovative marketing campaigns.
• High adaptability to work in a dynamic and fast-paced environment.

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