Specialist digital marketing - adl

Purpose/Objective "This role will involves aiding in campaign development, curates, and manages engaging content, aligns with brand strategy, and drives audience engagement to support marketing objectives, enhance brand presence, and boost customer interaction.

Key Responsibilities of Role

• Content Execution: Execute the given content to boost brand recognition and audience engagement through content marketing.
• SEO: Apply basic SEO techniques to improve content visibility and search ranking.
• Market Analysis: Research market trends to inform content strategies and creation.
• Performance Management: Track content performance using analytics tools(like Google Analytics, Tableau etc.) to understand its impact.
• Social Media Management: Schedule and manage content across social media platforms.
• Content Management: Edit and refine content to maintain quality and brand voice.
• Content Scheduling: Organize content publication calendar to ensure consistent posting.
• Digital Mindset: Keep up with digital and AI advancements to enhance business and maintain competitiveness.

Key Stakeholders

• Internal: Specialist - Content Marketing - Subject Matter Expert(SME)
• External: Content Partners

Technical Competencies

• Compliance Management-ADL
• Content Management-ADL
• Crisis Management-ADL
• Documentation & Reporting-ADL
• Quality Assurance-ADL
• Social Media Marketing-ADL

Qualifications and Experience

• Education Qualification: BBA/MBA in Marketing or Communication or Public relation
• Work Experience (Range of years): 2 to 5 years of experience with same field