Product marketing manager

This role is for one of the Weekday's clients

Salary range: Rs 1600000 - Rs 2000000 (ie INR 16-20 LPA)

Experience: 1+ yrs

Location: Pune

As a Product Marketing Manager, you will lead the development and execution of innovative marketing strategies that elevate our drone, robotics, and electronics product lines. You will collaborate with cross‑functional teams—including engineering, sales, and product management—to translate technical features into compelling market narratives and go‑to‑market plans. Your insights will shape product positioning, pricing, and messaging that resonate with both technical and non‑technical stakeholders, driving adoption and revenue growth in a competitive landscape. You will also be responsible for creating enablement tools and training programs that empower the sales force to effectively engage prospects and close deals. This role requires a blend of creative storytelling and data‑driven analysis, ensuring that our products deliver tangible value to users and maintain a leading edge in the industry.

Key Responsibilities

• Own the end‑to‑end product marketing lifecycle for drones, robotics, and electronics offerings
• Conduct market research, competitive analysis, and customer segmentation to inform strategy
• Develop positioning, messaging, and value propositions aligned with market needs and technical capabilities
• Create sales enablement collateral, including pitch decks, case studies, and product demos
• Partner with product management to define and prioritize feature roadmaps and release plans
• Lead the creation of launch playbooks and go‑to‑market plans that drive product adoption
• Collaborate with digital marketing to optimize online presence, content, and lead generation
• Analyze sales and marketing metrics to measure success and refine tactics
• Represent the product portfolio in industry events, webinars, and client meetings
• Mentor and train sales teams on product nuances and competitive differentiators

What Makes You a Great Fit

• 1+ years of experience in product marketing within the tech or electronics sector
• Strong understanding of drone, robotics, or embedded electronics technology
• Proven ability to translate complex technical concepts into clear, persuasive narratives
• Experience developing sales enablement assets that increase win rates
• Familiarity with market research tools and data analytics platforms
• Excellent communication, presentation, and stakeholder management skills
• Ability to work collaboratively across product, engineering, sales, and marketing teams
• Strong project management skills with a track record of delivering on timelines
• Passion for emerging technology trends and a customer‑centric mindset
• Proven adaptability and resilience in a fast‑moving, innovative environment