Head of marketing

This role is for one of the Weekday's clients

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Key Responsibilities

1. Marketing Strategy & Leadership
   • Develop and execute the overall marketing strategy aligned with business growth objectives.
   • Build, mentor, and lead a high-performing marketing team across multiple functions.
   • Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.
   • Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.
2. Event Marketing
   • Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.
   • Drive brand awareness, lead generation, and customer engagement through impactful event programs.
   • Measure event effectiveness and optimize ROI through data-driven insights.
   • Build relationships with industry associations, partners, and event organizers.
3. Product Marketing
   • Define product positioning, messaging, and value propositions for enterprise customers.
   • Lead go-to-market strategies for product launches, feature releases, and new market initiatives.
   • Conduct market research, competitive analysis, and customer insights to strengthen product positioning.
   • Enable sales teams with compelling collateral, presentations, case studies, and sales tools.
4. Performance Marketing
   • Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.
   • Drive demand generation, lead acquisition, and conversion optimization initiatives.
   • Manage marketing budgets effectively to maximize ROI and campaign performance.
   • Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.
5. Brand & Enterprise Marketing
   • Strengthen brand visibility and market presence within target enterprise segments.
   • Develop integrated marketing campaigns that support business growth and market expansion.
   • Create thought leadership initiatives to establish the company as an industry leader.

Required Qualifications

• MBA from a reputed business school (strongly preferred).
• B.Tech or equivalent technical degree (preferred).
• 8+ years of progressive marketing experience with a strong career growth trajectory.
• Proven experience leading and managing marketing teams.
• Experience working with enterprise customers in B2B environments.
• Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.
• Excellent verbal and written communication, presentation, and stakeholder management skills.
• Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

Preferred Candidate Profile

• Demonstrates a clear track record of business impact and value creation across previous organizations.
• Has successfully built and scaled marketing functions in high-growth technology companies.
• Possesses strong leadership presence and executive-level communication skills.
• Combines strategic thinking with hands-on execution capabilities.
• Comfortable working in fast-paced, growth-oriented environments.

Must-have skills

• Multi-channel Marketing, B2B Marketing, Demand Generation