Creative lead

This role is for one of the Weekday's clients

Salary range: Rs 1600000 - Rs 2200000 (ie INR 16-22 LPA)

Experience: 4+ yrs

Location: Pune

As a Creative Lead, you will shape and steer the creative vision across all brand touchpoints, ensuring cohesive and impactful visual storytelling that resonates with our target audience. You will collaborate closely with cross‑functional teams to translate strategic objectives into compelling campaigns, while fostering a culture of innovation and excellence within the creative department. Your expertise will be critical in elevating brand identity, driving campaign performance, and championing creative integrity across digital, print, and experiential platforms. With a passion for design thinking and a knack for inspiring teams, you will lead projects from concept to execution, delivering measurable results that reinforce brand equity and market relevance.

Key Responsibilities

• Guide and inspire the creative team to develop high‑quality visual concepts and assets.
• Own the brand’s visual identity, ensuring consistency across all channels and touchpoints.
• Translate marketing strategies into effective, data‑driven campaign concepts that drive engagement and conversion.
• Collaborate with product, marketing, and stakeholder teams to align creative outputs with business goals.
• Manage creative budgets, timelines, and resource allocation to meet project milestones.
• Mentor junior designers and provide constructive feedback to cultivate professional growth.
• Stay abreast of industry trends, emerging technologies, and best practices to continuously elevate creative output.
• Oversee the production process, including vendor selection, creative briefs, and post‑production review.
• Ensure accessibility and inclusivity in all creative materials, meeting legal and brand standards.
• Present creative concepts to senior leadership and key clients, articulating the value and impact of design work.

What Makes You a Great Fit

• 4+ years of proven experience in creative leadership roles, preferably in a fast‑paced, consumer‑centric environment.
• A strong portfolio that showcases expertise in brand design, campaign development, and multi‑channel storytelling.
• Demonstrated ability to manage complex projects, balancing creative vision with pragmatic constraints.
• Excellent communication and presentation skills, with the capacity to influence stakeholders at all levels.
• A strategic mindset that can translate business objectives into creative solutions.
• Proficiency in industry-standard design tools (Adobe Creative Suite, Figma, etc.) and familiarity with digital production workflows.
• Experience in leading and mentoring diverse creative teams, fostering collaboration and professional growth.
• A thorough understanding of brand guidelines, positioning, and visual hierarchy as they relate to market differentiation.
• Knowledge of analytics and performance metrics to measure the effectiveness of creative initiatives.
• A passion for continuous learning, staying current with design trends, emerging technologies, and creative best practices.