Sales force effectiveness manager west export markets

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

This role drives change and provides recommendations to improve Sales, Sales Force Effectiveness (SFE), In-Store Excellence, and overall efficiency. The role is responsible for sales incentive design, performance tracking, segmentation, and targeting to strengthen in-store execution. It also leads SFE analytics across sell-in, sell-out, customer data, and sales KPIs, supporting decision-making through robust analysis and clear insights.

This is a great opportunity for someone who enjoys leading cross-functional projects, driving change, and making an impact in a fast-moving, evolving environment, for a commercially minded, analytical leader who enjoys turning insights into practical business decisions, ideally with experience in FMCG or consumer health, a consumer-first thinker who understands what matters to customers, field teams, and channels, and can connect these perspectives to business priorities.

Role responsibilities:

• Act as the primary adviser on SFE topics
• Own segmentation & targeting cycles, customer universe and route-to-market updates
• Design and govern the Sales Incentive Plan (SIP): target setting, rules, settlement and performance monitoring
• Own key sales tools administration and adoption (e.g., SFA/CRM and execution tools); act as local super-user
• Build a clear reporting and insights ecosystem across internal/external data; track sell-in/sell-out and core KPIs
• Deliver ad-hoc analysis and recommendations to Sales, Customer Activation and Category teams
• Manage external data/analytics suppliers and related budgets; run reviews/tenders when needed
• Partner with leadership to identify issues, align priorities and drive projects that improve sales effectiveness
• Design and implement strategies to improve sales force productivity, capability, and engagement
• Develop and manage performance metrics, dashboards, and reporting tools to track field force effectiveness
• Develop strong ROI matrix and mindset with regular feedback on most effective elements
• Implement and optimize Perfect store plus and Image recognition across entire GNE
• Lead training and capability-building programs to enhance selling skills, product knowledge, and customer engagement
• Collaborate with commercial, distributors and Haleon team to align incentive schemes with business objectives
• Conduct regular performance reviews and identify areas for improvement across teams and territories

In-Store Excellence (ISE):

• Drive execution of in-store strategies to maximize visibility, availability, and conversion at the point of sale
• Develop and deploy best practices for merchandising, planogram compliance, and promotional execution across all GNE markets
• Monitor and audit in-store execution quality through field visits and digital tools
• Partner with trade marketing and sales teams to ensure alignment on campaign execution and retail standards
• Analyse shopper behaviour and store-level data to identify opportunities for improvement

Cross-Functional Collaboration:

• Work closely with marketing, trade marketing, commercial and distributors teams to ensure alignment of field strategies with brand and business goals
• Act as a key liaison between field teams and central functions to ensure feedback loops and continuous improvement
• Support change management initiatives and foster a culture of excellence and accountability

Data & Insights:

• Leverage data analytics to generate actionable insights for sales force and in-store performance
• Continuously evaluate tools and technologies to enhance field execution and reporting capabilities

Why you?

Qualifications & experience

• Degree in a quantitative or business discipline (e.g., statistics, economics, business, engineering)
• Fluent English
• 3+ years’ people leadership experience
• Experience in SFE, analytics, sales or trade marketing (consumer health or FMCG preferred)
• Hands-on experience with go-to-market, segmentation & targeting, and incentive design/management
• Strong analytical and change leadership skills; able to translate data into decisions
• Strong project management, stakeholder influence and commercial acumen
• Nice to have: reporting/automation tools knowledge (e.g., SQL, VBA)

Opportunities for growth

We offer reward and benefits package, including:

• Annual bonus package based on individual and company performance
• Company car according to Car Policy
• Mobile phone and laptop
• Cafeteria, flexible benefits package including preventative health programs, Employee assistance program
• Caregiver leave and parental leave
• Hybrid work

This role is based in Budapest, Hungary.

The salary range for this position is indicative and provided as a guide. The final offer may vary depending on factors including relevant experience, skills, qualifications, and internal equity considerations. Further details regarding the total reward and benefits package will be shared during the recruitment process. Salary ranges may vary by location in line with local market conditions and applicable pay transparency regulations.

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.