Job Title: Revenue Growth Manager

Immediate Supervisor Title: Commercial Director

JOB MISSION:

Lead the Revenue Growth Management agenda across the Business Unit, translating consumer, shopper, customer and financial insights into actionable commercial strategies that deliver sustainable volume, revenue and contribution margin growth. The role drives optimization of Brand, Pack, Price, Channel and Promotional architecture, ensuring the business balances affordability and competitiveness with profitable growth. The Revenue Growth Manager partners closely with Country Commercial teams, Finance, Marketing, Supply Chain and the Strategy, Planning & Performance Office to embed RGM principles into commercial decision-making and business planning.

MAIN JOB FUNCTIONS

1. Revenue Growth Management Strategy & Governance: Define and lead the Revenue Growth Management roadmap across markets; embed RGM principles into Business Planning, Forecasting and commercial planning processes; Establish governance, tools, methodologies and performance routines; identify revenue growth opportunities by market, category, brand, pack, channel and customer; Translate analysis into clear recommendations for Country and Leadership Teams; monitor implementation and value realization.
2. Portfolio Architecture: Lead the development and continuous optimization of Occasion, Brand, Pack, Price and Channel architecture across WAC markets; Assess the role of each brand and pack; identify portfolio gaps and opportunities for new packs, formats and price points; Develop pack-price ladders; optimize affordability, transaction growth and profitability; support innovation and SKU decisions with robust commercial and financial analysis.
3. Pricing & Affordability Strategy: Design and maintain asset management operating model and guidelines jointly with Operations Develop pricing recommendations based on consumer affordability, competition, elasticity, cost evolution and profitability; monitor price indices versus competitors; maintain price ladders across brands and packs; Assess consumer response and volume implications; support differentiated pricing strategies by channel; conduct pre- and post-price-change evaluations.
4. Mix, Margin & Promotion Effectiveness: Identify opportunities to improve revenue and contribution margin through optimal brand, pack, channel and customer mix; quantify volume, revenue and margin impact of portfolio actions. Establish governance around promotions and commercial activities; measure incremental volume, revenue, contribution and ROI; capture learnings and recommend whether activities should be repeated, modified, scaled or stopped.
5. Channel, Customer Revenue Management & Analytics: Develop RGM strategies by channel and customer segment; evaluate customer economics, discounts, rebates and trade terms; support negotiations with customer profitability and value-creation analysis. Develop analytical frameworks, simulations and sensitivity analysis; partner with BI & Data teams to automate and improve RGM reporting and analytical tools.

Internal Departments Interaction

Commercial teams, Marketing, Finance, Supply Chain, Strategy, Planning & Performance, BI & Data teams, Country teams

External (Customers/ Vendors) Interactions

Customers, Distributors, Research and analytics partners, Commercial data/tool providers where applicable

EDUCATIONAL AND OTHER SPECIFIC TRAINING REQUIREMENTS:

Bachelor’s degree in Business, Economics, Finance, Marketing, Statistics, Engineering or a related discipline. Master’s degree in MBA, Analytics, Economics, Finance or related field is an advantage. English required. French, Portuguese or Spanish is an added advantage. Advanced Excel, Power BI or analytical tools. Financial modelling, scenario modelling and data interpretation.

AREAS OF EXPERTISE AND YEARS OF EXPERIENCE:

5–8 years of relevant FMCG/commercial experience. Demonstrated exposure to Revenue Growth Management, Commercial Finance, Pricing, Category Management, Commercial Strategy or Business Analytics. Experience working across multiple markets or diverse commercial environments. Strong understanding of FMCG economics and commercial value creation.

Skills

Revenue Growth Management, Commercial Strategy.